Penulis: admin

The Master of Accounting Study Program FEB UNS, hosted a Scientific Paper Writing Workshop ‘How to become a Scholarly Writer of Scientific Papers,’ Thursday, October 19, 2023, at Konimex Hall, Bachtiar Effendi Building, FEB UNS.

The occasion was attended by Master of Accounting students, inviting Prof. Andrea Moro, Professor of Entrepreneurial Finance, Cranfield University, UK.

In his remarks, the Head of the Master of Accounting Study Program (Head of Study Program), Dr. Wahyu Widarjo, SE, M.Si., CRP., CFrA., expressed his gratitude to Prof. Andrea Moro for his willingness to be a guest lecturer for the Master of Accounting Study Program at FEB UNS.

Dr. Wahyu said the Master of Accounting Study Program has the vision of “Becoming a superior and sustainable master’s in accounting study program at the national and international levels based on the noble values of national culture.” Therefore, the Master of Accounting Study Program is committed to conducting Tri Dharma of Higher Education activities to compete internationally. This year, the Master of Accounting Study Program initiated activities related to this goal, to increase international competitiveness. One of them is improving the quality of student publications.

“Therefore, we are very grateful to Prof. Moro, who will provide material on how to write articles for publication in leading international journals. I hope this activity can improve Master of Accounting Study Program students’ capability to write scientific papers and publish them in leading international journals,” he said.

In the material presentation session, Prof. Moro provided several important points related to how to write articles to be published in reputable international journals. He explained the important components of a paper, including the literature review, methodology, and data section, which can be called the research tools. Prof. Moro also gave some tips related to data search using AI and also material related to pure marketing.

Hopefully, this seminar can improve Master of Accounting Study Program students’ capability to write scientific papers and publish them in leading international journals.

The Green Economy and Sustainable Development Research Group (RG), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) carried out community service in Boyolayar, Sumberlawang District, Sragen Regency in August 2023.

In this community service program, the RG chaired by Prof. Dr. Izza Mafruhah S.E., M.Sc., takes on the Potential Development of Telang (Butterfly pea) flower and Angkung flower (Gandola) for Herbal Markets in Sumberlawang District. The local community was given training on how to use and process Butterfly Pea flowers.

Prof. Izza in her speech explained that there is one drawback faced by the region with the designation of Boyolayar as one of the tourist attractions. Situated in a hot region, shade plants such as Butterfly Pea are needed. In addition to being used as a shade plant, Butterfly Pea flowers can also be made as the main ingredients for Butterfly Pea tea, syrup, and jam, which can be used to leverage the local community’s economy.

A special instructor was presented in the Butterfly Pea processing training, they are Fatimah, A.Ma.Pd.SD. On this occasion, she explained the benefits of Butterfly Pea for health, she also taught the trainees to make jams and syrups using Butterfly Pea, which could later be implemented to become a new source of income for the local community.

Additionally, the Green Economy and Sustainable Development Research Group provides a marketplace for products made from Butterfly Pea produced by the Boyolayar community. This aims to elevate the processed Butterfly Pea products made by the Boyolayar community, thus it can reach wider consumers, hence, improving this community’s livelihood.

“The Green Economy and Sustainable Development RG FEB UNS team will continue to support these activities, thus, it can be implemented sustainably and continuously. The distribution of Butterfly Pea seeds aims to help the community to carry out all the Butterfly Pea food production processes independently, starting from maintenance, flower harvesting process, drying, processing to marketing,” said Prof. Dr. Izza Mafruhah S.E., M.Si.

The trainees were armed with practical knowledge of how to process Butterfly Pea into jam and syrup. They were also involved directly in the practice of making syrup and jam, starting from the preparation until finally the syrup and jam could be consumed. In addition, they are also equipped with packaging techniques and labeling of Butterfly Pea processed products until they are finally ready to be marketed.

At the end of the session, the community was also trained to set up an online store, which they could later use as a forum for Butterfly Pea processed product trading activities.

Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), hosted an FGD (Focus Group Discussion) as the concluding part from the FEB UNS Sustainable Business Summit 2023 series. The FGD, hosted virtually through the Zoom Cloud Meeting, was conducted on Friday, October 27, 2023. Under the theme of “Fostering Excellence in Economics and Business Faculty: Achieving Global Reputation through Cultural Synergy and Engagement,” the FGD was carried out seamlessly.

FEB UNS Sustainable Business Summit 2023 invited four speakers with various focus areas, namely Yeshika Alversia, SE., M.Sc., Veronica Ken Adiani Windoe, Willy Bachtiar, S.I.Kom., M.I.Kom., and Anthony Hartanto. The FGD was attended by more than 10 faculty members, including the Vice Dean of FEB UNS, the Head of the Business Incubator Division of UNS Innovation Hub, and the organizing committees who had prepared the event.

The occasion began with a welcoming remark by Dr. Dwi Prasetyani, SE., M.Si., Vice Dean of Academic, Research, and Student Affairs. “We hope today’s meeting can goes amiably, communicative, and of course insightful. I believe this FGD is the beginning of a series of future activities in preparing for international accreditation through collaboration with other universities,” said Dr. Dwi in her brief speech.

The FGD began with the presentation from Yeshika Alversia, SE., M.Sc., as the Head of International Accreditation at FEB UI. Material entitled “The Role of International Accreditation in Improving the Quality and Reputation of Universities” was delivered on this occasion. Yeshika advised FEB UNS to take immediate steps for international accreditation. “International accreditation is carried out when the faculty has a consistent vision and mission, a passion for continuous improvement, international benchmarks, and creating International Quality Standards (World Class University),” she explained.

The session was followed by the second speaker, Willy Bachtiar, S.I.Kom., M.I.Kom., a Lecturer in Digital Communication and Media, IPB University. He delivered the material with the title “FEB UNS: World Class Branding in a Sustainable World,” the topic focused on the importance of branding in FEB UNS. “Branding in the faculty is very important because the faculty is also a brand that will have an impact on its international reputation,” said Willy.

After the second speaker session was over, the presentation session was immediately continued with the third speaker, Veronica Ken Adiani Windoe. Veronica who is often called ‘Kendi’ is a Brand Expert and Advisory Board for Indonesian Perhumas. Similar to Willy Bachtiar, Kendi also focuses on branding. In Kendi’s presentation, she identified and suggested suitable ways to apply FEB UNS rebranding. In addition, she also provides communication strategies to improve the reputation of FEB UNS in a more advanced direction on par with international standards.

The last material presentation session was delivered by Anthony Hartanto, Business Development Strategist at Suitmedia Digital Agency. Anthony presented the last material entitled “Being Academically Social.” According to him, in carrying out rebranding activities, FEB UNS can focus more on research journal activities. This is because the level of literacy in Indonesia is still relatively low.

After the first FGD session, namely the presentation of material by the four speakers, the next activity is the second FGD session. In this session, a discussion was held on the implementation of the FEB UNS rebranding plan. Carried on to the third FGD session, the formulation of the FEB UNS rebranding plan strategy was stipulated in building the established brand and positioning, as well as the branding policies necessary for the faculty’s needs. At the end of the event, Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., the FGD moderator, delivered the conclusion of the discussion.