FEB

Kategori: s1_mnj

  • FEB UNS Hosted Workshop on the Integration of MBKM, Internship, and Community Service Program (KKN) to Strengthen Program Governance at the Study Program Level

    FEB UNS Hosted Workshop on the Integration of MBKM, Internship, and Community Service Program (KKN) to Strengthen Program Governance at the Study Program Level

    The Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a Workshop on the Integration of Merdeka Belajar Kampus Merdeka (MBKM), Internship, and Community Service (KKN) on Thursday, July 10, 2025, at UNS Inn. The event was attended by Undergraduate Study Program Heads, Heads of Academic Subdivisions, Academic Staff and Operators, as well as the Personnel in Charge for the Internship at Study Program level. The workshop aims to build a common understanding and formulate guidelines for the implementation of internships and KKN within FEB UNS, in line with the latest policy of the Ministry of Education, Culture, Research, and Technology.

    In her opening remarks, Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean of Academic and Research Affairs, emphasized that internships are one of the key components of MBKM Program, yet varying interpretations and inconsistent information still remain. The shift in terminology and scheme, such as from “MBKM Internship” to “Impactful Internship,” requires adjustments in governance and policies both at the faculty and study program levels.

    This initiative is a joint-effort undertaken by the Academic Affairs Division (Division 1) and the Student and Alumni Affairs Division (Third Division). In its presentation, the Division highlighted the importance of structuring mandatory internships, which apply generally to all study programs and must be reported to each program. On the other hand, there are also independently managed internships by students within the MBKM framework, now known as Impactful Internships.

    “With this workshop, we hope to establish a common understanding among the faculties and study program administrators regarding the forms, procedures, and governance of internships and KKN. In addition, this activity also serves as a starting point for drafting internship implementation guidelines that align with the latest regulations,” said Prof. Tri.

    It is important to understand that the current implementation of internships refers to Ministerial Regulation (Permendikbudristek) No. 63 of 2024 on the Implementation of Student Internships. FEB UNS, through Division 3, is committed to preparing and launching the Internship Handbook in the near future. One of the key discussions was the positioning and relationship between Mandatory Internships, MBKM Internships, and Impactful Internships within the curriculum structure and academic policies.

    The discussion managed to establish that although terminology and implementation platforms have changed, both the MBKM Internships and Impactful Internships share similarities, particularly in providing opportunities for students to engage in off-campus activities for up to two semesters. Through this workshop, FEB UNS seeks to ensure that the future implementation of internships and KKN can be carried out in an integrated and effective manner, in accordance with student learning needs and the dynamics of national policies.

    This workshop is also aligned with FEB UNS’s commitment to supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), by strengthening curricula based on real-world and community experiences; SDG 8 (Decent Work and Economic Growth), by preparing students with work readiness and skills relevant to industry needs; and SDG 17 (Partnerships for the Goals), by fostering collaboration between universities, businesses, government, and communities in the implementation of internships, KKN, and other MBKM programs.

    With a more structured and impactful integration of MBKM, internships, and KKN, FEB UNS hopes to produce graduates who are not only academically excellent but also adaptive, collaborative, and capable of making tangible contributions to sustainable development at the local, national, and global levels.

  • Ethics, Networking, and Tolerance: Three Key Messages from the Dean of FEB UNS to New Students in 2025

    Ethics, Networking, and Tolerance: Three Key Messages from the Dean of FEB UNS to New Students in 2025

    The Introduction to Campus Life for New Students (PKKMB) at the Faculty of Economics and Business, Universitas Sebelas Maret (FEB UNS), was conducted from 19 to 21 August 2025. A series of activities, both at the university and faculty level, were organized to welcome the new cohort. The materials covered included National Insights and State Defense, Academic Ethics and Integrity, Graduate Character, and others.

    The opening of PKKMB FEB UNS took place at Djarwanto PS Hall on Wednesday, 20 August 2025, attended by the Dean Office, Heads of Study Programs, Head of Administrative Office, Heads of Subdivision, and all new students.

    Dean of FEB UNS, Prof. Bhimo Rizky Samudro, S.E., M.Si., Ph.D., conveyed three key messages in his address: the importance of ethics, building networks, and developing tolerance during the study period on campus. “I would like to remind you, your presence here is not solely due to your own efforts, but also because of the role of God Almighty and the prayers of your parents, especially your mother. A mother’s prayer is vital in your life journey,” said Prof. Bhimo.

    He emphasized that students should never forget to honor their parents as a core foundation in pursuing education. In addition, he reminded them of the importance of respecting lecturers and all faculty staff. “As the young generation, ethics must be the primary foundation you hold firmly,” he stressed.

    The Dean also encouraged students to actively build networks by joining student organizations. “Do not just go back and forth between home and class. Join at least one student organization, thus, you can expand your networking and do not live in isolation,” he urged.

    Alongside ethics and networking, Prof. Bhimo highlighted the importance of tolerance and mutual respect. He explained that UNS provides five places of worship on campus as a tangible expression of its respect for diversity and pluralism. “Inclusivity and pluralism are hallmarks of UNS that we must uphold together,” he remarked.

    Following his speech, Prof. Bhimo introduced the Vice Deans, Heads of Study Programs, the Head of Administrative Office, and Heads of Subdivision of FEB UNS.

    The three key messages—ethics, networking, and tolerance—are aligned with the spirit of the Sustainable Development Goals (SDGs). Ethics supports SDG 4 (Quality Education) by instilling strong character values. Networking contributes to SDG 8 (Decent Work and Economic Growth) through the development of skills and career opportunities. Meanwhile, tolerance and respect for diversity reflect the values of SDG 10 (Reduced Inequalities) and SDG 16 (Peace, Justice, and Strong Institutions).

  • Casual Conversation on International Class at FEB UNS

    Casual Conversation on International Class at FEB UNS

    UNS New Student Admission Selection Office (SPMB) in collaboration with the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), hosted “Ngobrol Bareng (Casual Conversation)” through Instagram on Monday, 28 April 2025, to introduce the International Class program at FEB UNS.

    The session featured several speakers including the Vice Dean for Academic and Research Affairs, Prof. Tri Mulyaningsih, Ph.D.; Head of the Management Study Program, Dr. Sinto Sunaryo; Head of the Development Economics Study Program, Muhammad Yusuf Indra Purnama, Ph.D.; and a faculty representative from the Accounting Study Program, Nur Chayati, S.E., M.Sc. In addition, three international class students—Muhammad Haidar Ashif, Muhammad Hisyam Asadul Haq, and Nurul Yantika—shared their perspectives and experiences.

    Prof. Tri Mulyaningsih explained that the International Class Program is designed to produce graduates who are adaptive, competitive, and highly qualified, equipped to succeed both nationally and globally. This program is targeted at students who seek an internationally oriented learning experience.

    Students admitted to the International Class will have the opportunity to engage in various global academic programs, including Joint Degree Program, which allows students to study at both UNS and a partner university abroad; Short-Term Academic Programs such as summer or winter courses lasting 3–4 weeks; Digital Pathway Program, offering flexible online learning and certifications from international partner institutions.

    FEB UNS has established collaborations with various global universities and industries, including the University of Malaya, Universiti Putra Malaysia, National Chung Hsing University, Curtin University (Australia), Saxion University of Applied Sciences, and RUDN University (Russia).

    The discussion also highlighted the distinctions between regular and international class programs, particularly in terms of student mindset and skills. International class students tend to develop stronger soft skills such as adaptability, confidence, independence, and cross-cultural communication, shaped through their learning experiences abroad.

    Faculty representatives also shared the specific features of the international class within their respective study programs, as well as the career opportunities available to graduates. Meanwhile, the participating students reflected on their experiences and the international exposure they had gained through the program.

    Moderated by Nael Bara Laena, the 90-minute session provided attendees with a comprehensive overview of the program. Both in-person and online participants had the opportunity to interact directly with the speakers. The session aimed to enhance prospective students’ understanding and interest in joining the International Class at FEB UNS.

  • Undergraduate Management Program Holds Workshop on Applied Research Approach in Management

    Undergraduate Management Program Holds Workshop on Applied Research Approach in Management

    The Undergraduate Management Program at the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organized a workshop titled “Applied Research Approach in Management” on Wednesday, December 4, 2024. The session, held in Meeting Room I, Prof. Suharno TS Building, FEB UNS, was attended by academic staff from the Management Program and featured Prof. Drs. B.M. Purwanto, M.B.A., Ph.D., as the keynote speaker.
    In her opening remarks, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., extended her appreciation to Prof. Purwanto for his willingness to share insights on the applied research paradigm.
    “We are grateful to Prof. B.M. for taking the time to join us at FEB UNS. Today, we will engage in a discussion on applied research—an approach we are eager to explore and expand within the Management Program,” she stated.
    Dr. Sinto emphasized that historically, the predominant research output of the Management faculty has been in the realm of pure research. Therefore, exposure to alternative methodological approaches such as applied research is expected to diversify and enrich the academic research landscape.
    She further noted that the integration of applied research has significant implications not only for faculty-led research but also for student-driven projects.
    “In addition to pure research, applied research presents an alternative framework that aligns well with current academic trends. Many of our students—especially those participating in the Merdeka Belajar Kampus Merdeka (MBKM) program—have begun to express interest in adopting this approach,” she explained.
    The primary objective of the workshop was to facilitate a deeper understanding of how applied research can be initiated and systematically developed. The discussion also addressed the strategic orientation of the faculty, particularly in relation to meeting eligibility requirements for international accreditation under the AACSB framework.
    “The research approaches adopted by a faculty unit are among the key indicators assessed in the AACSB accreditation process. Prof. B.M.’s presence today will serve as a valuable resource for strengthening our institutional readiness and enhancing our research capabilities in preparation for AACSB,” she added.
    This workshop marks the first in a series of planned academic engagements. The Management Program intends to continue collaborative discussions with Prof. Purwanto to further explore the practical and theoretical dimensions of applied research. The session was moderated by Siti Khoiriyah, S.E., M.Si., who facilitated both the speaker’s presentation and the subsequent scholarly dialogue.

  • Management Undergraduate Program Holds Applied Research Workshop

    Management Undergraduate Program Holds Applied Research Workshop

    The Undergraduate Management Program of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a workshop “Applied Research Approach in Management” on Wednesday, December 4, 2024, at Meeting Room I, Soeharno TS Building, FEB UNS. The event, attended by faculty members of the Management Study Program, invited Prof. Drs. B.M. Purwanto, M.B.A., Ph.D., as the guest speaker.
    In her opening remarks, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., expressed her gratitude to Prof. B.M. Purwanto for being willing to share his insights on applied research.
    “Thank you to Prof. B.M. Purwanto for taking the time to be with us at FEB UNS. We will be engaging in a joint discussion on one of the research approaches—applied research—which we hope to further develop within the Management Program,” she stated.
    She went on to explain that thus far, most research conducted by the Management faculty has primarily been pure research. Therefore, learning from a different approach will enrich the variety of methodologies used in faculty research.
    Applied research, she continued, will add value not only to the research produced by lecturers but also to that carried out by students. “In addition to pure research, we can also utilize applied research—especially as our students, particularly those taking part in the Merdeka Belajar Kampus Merdeka (MBKM) program, have begun to show interest in using this approach,” she explained.
    The workshop aimed to provide a deeper understanding of how to initiate and develop alternative research approaches, with applied research being one of them. The discussion extended beyond the individual research agenda of faculty members and aligned with the faculty’s broader direction toward international accreditation under AACSB.
    “The research approaches we adopt are among the key elements considered by AACSB. Prof. B.M.’s presence will be maximized to enrich our knowledge and readiness in pursuing AACSB accreditation,” she added.
    This workshop marks the beginning of a series of future discussions between the Management Program and Prof. B.M., which will explore applied research approaches in greater depth. The session was moderated by Siti Khoiriyah, S.E., M.Si., who guided both the speaker’s presentation and the ensuing discussion.

  • Participating in a National Business Competition, FEB UNS Management Students Secure Third Place

    Participating in a National Business Competition, FEB UNS Management Students Secure Third Place

    Three students from the Faculty of Economics and Business, Universitas Sebelas Maret (FEB UNS), secured 3rd place at the Sebelas Maret Business Case Competition (SMBCC) 2024. In total, 140 teams from across Indonesia participated in this annual competition. Heavani Rahmawati, Niken Mar’atus Sholeha, and Justitio Yodha Wistara from the Management Study Program FEB UNS successfully advanced to the final round, competing against nine other finalist teams from top universities, including Universitas Indonesia, Universitas Gadjah Mada, Institut Teknologi Bandung, and UPN Veteran Jakarta, before finally accomplishing the feat.

    Speaking to feb.uns.ac.id, Heavani, the team leader, reveals that their motivation for joining the Business Case competition was to gain experience in solving real-world business problems and applying theoretical knowledge from their coursework to practical scenarios. Regarding preparation, the team received intensive guidance from faculty members, mentors, and their senior peers who had extensive experience in business case and business plan competitions. They dedicated extra time beyond their class schedules to refine their materials and presentations. During practice sessions, the team focused not only on the content but also on strengthening their mental resilience to ensure they were ready for any situation. Although they sacrificed a lot of time, they believed every moment of preparation would be worthwhile.

    “We divided tasks within the team according to our respective expertise, such as finance, analysis, marketing, and design. During brainstorming sessions, we sometimes had differing opinions, but this actually improved our solutions by providing constructive feedback and alternative ideas. We usually discussed via Zoom or Google Meet due to our tight schedules of classes and extracurricular activities. However, we also made time for in-person brainstorming and group presentations,” she shared.

    She noted that SMBCC provided participants with valuable experiences, including the opportunity to interact with professionals from various companies, such as Sari Roti and Gojek, during the Private Q&A sessions and open discussions. Participants also gained profound insights into how businesses operate. “On the awarding day, when the name ‘Born to Win Team’ (BTW Team) was announced as the third-place winner for Best Presentation, we were so excited. All our efforts, time, and hard work had finally paid off. To our fellow FEB students, chase your dreams and never give up. We believe each one of you has incredible potential. Turn challenges into opportunities that push us to learn and grow,” she emphasized.

    The Sebelas Maret Business Case Competition (SMBCC) 2024 is a national-level business competition that challenges teams of undergraduate and diploma students from across Indonesia to solve business cases from corporate partners, PT Nippon Indosari Corpindo and PT Goto Gojek Tokopedia Tbk, focusing on the integration of technology in the digital economy.

    The competition consisted of three stages: the Preliminary Round featuring a case from Sari Roti, and the Semifinal and Final Rounds, with PT Goto Gojek Tokopedia Tbk., which took place from October 10–12, 2024, in an on-site in person session at FEB UNS. The SMBCC 2024 theme “Sustaining Innovative Business in Information Technology on Digital Marketing,” leading to a task for the FEB UNS team with finding solutions for business cases from Sari Roti and PT Goto Gojek related to sustainable digital marketing.

  • FEB Students Participate in Guest Lecture by Indonesia Deposit Insurance Corporation

    FEB Students Participate in Guest Lecture by Indonesia Deposit Insurance Corporation

    Students from the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), take part in a guest lecture delivered by the Indonesia Deposit Insurance Corporation (LPS) on Wednesday, October 16, 2024, at the Soedarah Soepono Hall. This activity was part of the implementation of a collaboration agreement between FEB UNS and LPS.

    The guest lecture was attended by over 100 undergraduate students from the Management and Development Economics programs. The session featured Daly Rustamblin, Director of the Bank Liquidation Group, as the keynote speaker, focusing on the theme of Bank Liquidation. The lecture is expected to help students understand the fundamental philosophy (mindset) and acquire the conceptual and practical skills (skill set) related to bank liquidation.

    At the beginning of his presentation, Daly outlined the four options for bank resolution available to LPS under Indonesian law: Purchase & Assumption (P&A), Bridge Bank, Temporary Capital Injection, and Liquidation.

    In a Purchase & Assumption (P&A) approach, good assets are transferred to the acquiring bank, while bad assets are liquidated. Further, a Bridge Bank option involves establishment of a temporary bank to manage good assets, while bad assets are liquidated. In a Temporary Capital Injection, capital is provided to address the bank’s capital shortfall, ensuring compliance with the required capital adequacy ratio. Meanwhile, Liquidation involves converting all assets into cash to fulfill the bank’s obligations.

    Daly emphasized that Bank Liquidation refers to resolving all assets and liabilities of a bank following the revocation of its operating license and the dissolution of its legal entity. He explained that the legal basis for bank liquidation is outlined in the LPS Law and further detailed in LPS Regulation No. 1/PLPS/2011 on Bank Liquidation, as last amended by Regulation No. 1 of 2022.

    Since LPS began operations in 2005, up to September 20, 2024, 137 banks (comprising 1 Commercial Bank, 122 Rural Banks (BPR), and 13 Sharia Rural Banks (BPRS)) have undergone liquidation. Currently, 19 BPR/BPRS are in the liquidation process, while 118 banks have completed liquidation (1 Commercial Bank, 106 BPR, and 11 BPRS).

    Daly elaborated further that an end-to-end liquidation process, which involves 17 stages can be grouped into three main phases: Planning, Implementation, and Closure of Liquidation. Following his presentation, students actively participated in a discussion session, engaging with the speaker to deepen their understanding of the topic

  • FEB UNS Welcomed a Visit from SMA IT Nurul Fikri Depok

    FEB UNS Welcomed a Visit from SMA IT Nurul Fikri Depok

    The Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) welcomed a visit from SMA Islam Terpadu (IT) Nurul Fikri Depok on Wednesday, October 9, 2024. The visit involved hundreds of students accompanied by several teachers, who were welcomed by FEB UNS leadership ranks in the Suhardi Building Auditorium Hall.

    Aldy Fariz Achsanta, S.E., M.Rech., Ph.D., Head of the Digital Business Undergraduate Program at FEB UNS, provided an overview of the faculty. He highlighted the four undergraduate programs offered in FEB UNS, namely, Management Study Program, Development Economics, Accounting, and Digital Business. Detailed explanations of each program were delivered by the respective program heads in attendance.

    The visit aimed to provide students with valuable insights, helping them to better understand FEB UNS. This opportunity allowed the students to familiarize themselves with the faculty’s academic environment and the various study programs offered.

    In addition to an introduction to the Digital Business program by Aldy Fariz Achsanta, PhD., students also gained comprehensive information about the Management program from Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., and the Economics and Development Studies program, presented by Muhammad Yusuf Indra Purnama, S.E., M.Rech., Ph.D.

    Dra. Euis Ernawati, Principal of SMA IT Nurul Fikri, expressed her gratitude to the FEB UNS leadership for their warm reception. “We are deeply grateful and delighted to visit FEB UNS as part of this year’s campus visit program. This visit is intended to provide our 12th-grade students—two classes from the social sciences study and one from the natural sciences study—with additional knowledge about FEB UNS,” she stated.

    The principal also requested FEB UNS to allow students to ask questions freely, ensuring they gain deeper insights. This knowledge will help prepare the students as they complete their educational data submissions (PDSS) at the end of 2024 and guide them in selecting study programs and universities for SNBT and independent admissions.

  • Final Round of the Sebelas Maret Business Case Competition (SMBCC) 2024 Welcomes 10 Teams

    Final Round of the Sebelas Maret Business Case Competition (SMBCC) 2024 Welcomes 10 Teams

    The Sebelas Maret Business Case Competition (SMBCC) 2024 serves as the opening event of the “Management Carnival,” organized by the Management Student Association of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS). The competition, themed “Sustaining Innovative Business in Technology Information on Digital Marketing,” brings together university students from across Indonesia to develop solutions to real-world business challenges.

    As an annual event, SMBCC provides a platform for students to sharpen their analytical and critical thinking skills while crafting innovative business strategies. Held from October 10 to 12, 2024, at FEB UNS, SMBCC consists of four stages: registration, preliminary rounds, semifinals, and the final round. The initial three stages were conducted online, while the final round was conducted through an on-site session.

    Ten teams advanced to the final round, including three teams from Institut Teknologi Bandung (ITB), three teams from Universitas Indonesia, one from Universitas Gadjah Mada (UGM), one from Universitas Pembangunan Nasional Veteran Jakarta, and two from UNS.

    During his opening remarks at the SMBCC final, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., the Head of the Undergraduate Management Study Program, extended her felicitations to the finalists. “Congratulations to all the teams for making it to the final round. We highly appreciate this annual SMBCC event as it stands out as one of the nationally recognized business competitions,” she stated.

    Dr. Sinto emphasized the importance of national achievements, noting their significant impact on institutional reputation and accreditation, particularly with LAMEMBA. Such achievements also enhance the résumés of graduating students, adding valuable milestones as they enter the professional world.

    “Those who compete at the national level championship demonstrates the caliber of the best teams from Indonesia’s leading business schools and universities. I encourage all participants to make the most of SMBCC, not only to enrich your accomplishments but also as a preparation for your careers. Remember, being a student is not just about studying; it’s about building character and carving accomplishments,” she added.

    The SMBCC 2024 final was officially launched with a symbolic identity badge pinning ceremony by Dyah Wasita Winahyu, S.E., Non-Academic Sub-Coordinator of FEB UNS, for two student participants representing SMBCC.

  • Management Program Introduces 2024 Wirausaha Merdeka Initiative

    Management Program Introduces 2024 Wirausaha Merdeka Initiative

    MBKM Wirausaha is part of the Merdeka Belajar Kampus Merdeka (MBKM) initiative, which focuses on fostering entrepreneurial development among Indonesian students. This program serves as an avenue for students to explore and cultivate entrepreneurial skills that may not be fully covered in conventional academic curriculums, making MBKM Wirausaha a vital solution.

    Launched by the Indonesian Ministry of Education, Culture, Research, and Technology (Kemendikbudristek), MBKM Wirausaha enables students to gain practical experience outside their academic courses through hands-on entrepreneurship activities.

    In 2024, Universitas Sebelas Maret (UNS) has been selected by Kemendikbudristek to host MBKM Wirausaha. This year’s program continues previous efforts, with FEB students having participated in past MBKM Wirausaha cohorts.

    Sarwoto, S.E., M.Sc., Ph.D., LSS.Cp., Acting Head of the S-1 Management Program at the Faculty of Economics and Business (FEB) UNS, addressed this during the 2024 Wirausaha Merdeka socialization event held online on Tuesday, September 3, 2024. This event was organized by the S-1 Management Program in collaboration with the Management Student Association (HMJ).

    According to Sarwoto, the S-1 Management Program actively supports MBKM, offering not only the MBKM Wirausaha pathway but also all eight MBKM options. “Each semester, we see new participants, and we hope our students will take full advantage of this opportunity to channel their talents, an opportunity for entrepreneurship simulation, and be mentored by experienced entrepreneurs, ultimately becoming quality entrepreneurs,” he encouraged.

    He emphasized that students joining MBKM Wirausaha are not merely learning to trade but are developing the skills of a true entrepreneur. “Remember to apply, and if accepted, report to the program head. Do not drop courses until you are officially accepted to avoid any issues,” he advised.

    Sarwoto also welcomed students to reach out with any questions regarding MBKM, assuring them of his support. Meanwhile, Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., Coordinator of the MBKM Entrepreneurship Program for the S-1 Management Program at FEB UNS, highlighted that Wirausaha Merdeka 2024 offers various benefits, including access to funding, coaching clinics, startup communities, and opportunities for expos and business matching.

    Through this initiative, students can connect with venture capital, government agencies, communities, and university funding sources. Additionally, they will receive mentoring from business practitioners and gain hands-on experience in small and medium-sized enterprises (SMEs) to grow their businesses. Students will also have networking opportunities with other entrepreneurs, mentors, and investors, potentially paving the way for partnerships, further learning, and funding.

    Moreover, students have a unique chance to present their startup products or services to potential investors, business partners, and prospective customers.

    Responding to a participant’s question on business ideas, Dila advised that a business idea does not need to be overly detailed. “Your business idea doesn’t have to be overly specific. Just focus on explaining the why, what, and how of your concept. Why—why your business exists, identifying a problem in the market that you aim to solve; What—what your business is, the product, its features, and the benefits it offers to address the target market’s needs; and How—how you plan to reach your target market, whether digitally, offline, through expos, or other methods,” she explained.

    Dila further noted that Wirausaha Merdeka 2024 will only accept 400 undergraduate, master’s, and doctoral students from across Indonesia, urging students to register promptly.