Kategori: faculty

The Brilliant Youth Competition (BYC) is a Business Case Competition organized by LifeatBRI on November 30 – December 1, 2023 in Jakarta. Through this competition, students can get up to IDR 75 million in funding, internship opportunities, and a career opportunity at Bank Rakyat Indonesia (BRI).

The BYC opens wide opportunities for students and fresh graduates (undergraduate level) with a competitive, collaborative spirit, and strong courage to show their potential in building creative and innovative ideas to support the nation’s economic growth, especially for the future Indonesian banking industry.

The student of the Development Economics Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), Magdalena Asmara was the only UNS delegate participating in the competition.

Her strong motivation and enthusiasm to participate in BYC finally paid off with her success in taking home the 3rd Place championship title in the Competition. This competition is not the first business case competition for Magdalena. She has often participated in similar competitions and often also takes home an award trophy.

To feb.uns.ac.id, Magdalena explained that the main reason she likes business case competition is because of her interest in the banking and fintech world. This race for her is challenging, fun, and full of opportunities for her.

Magdalena also explained that in the BYC competition, there are several screening stages that must be passed by each participant. Starting with administrative document screening, where participants submit their curriculum vitae and motivation letter, at this stage 30 finalists are selected from the total of 1,400+ participants coming from 11 universities in Indonesia. In the next stage, the 30 finalists were grouped into 10 groups, which were determined based on the proportion of the case theme selected by the participants. Then at D-7 of the race, each group was given a new case that they needed to review through the brainstorming process, analyzing case the groups can use various methods or tools such as SCQA, pastel tows, etc., or alternatively, they can do strategy discussions and presentations.

“Other than that I just need to prepare myself, make sure to always think positively, be optimistic, and don’t give up easily, just be confident,” she said.

Behind all the selection stages, of course, there are some challenges faced by the FEB UNS student. The challenge she must overcome in this competition is related to how participants shall ‘not only serve the best’ but also have to ‘make it different and interesting’. Moreover, each team is formed based on the screening process carried out by the committee, thus, all members face new and new environments for the first time. Thus, in this aspect, students also face different challenges in terms of teamwork and team agility.

Tips and tricks that are effective in this race, according to Magdalena are with “PDKT” (approach). “Participants must approach the company profile, values, and goals. They should also not forget to approach the team members, because no matter how good an idea is, if it is not followed with mutual cooperation and good teamwork, it will be less perfect,” she said.

Finally, Magdalena revealed one of her life motto and motivations so far. “Don’t be afraid to fail, just keep on trying until we exhaust our allotment to fail and finally succeed.”

Hopefully, her statement can provide encouragement for all of us to keep on trying and never be afraid to fail.

Acting Vice-Dean of Academic, Research, and Student Affairs, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), Dr. Dwi Prasetyani, together with the Interim Head of the Master of Management Study Program, Retno Tanding Suryandari, Ph.D., and accompanied by Drs. Heru Wicaksono, MM., FEB UNS alumni who had served as Consul General of the Ministry of Foreign Affairs of Songkla Thailand paid a visit to three universities in Thailand on November 21-24, 2023.

In addition to the visits to universities in Thailand, the three also visited the Consulate of the Republic of Indonesia in Songkhla to report on the future partnership plan.

In the statement to feb.uns.ac.id in her office, the Acting Vice-Dean of Academic, Research, and Student Affairs delivered a detailed series of their itineraries in Thailand.

The visit aims to discuss the implementation of FEB UNS academic collaboration with the Faculty of Economics and Business Administration, Thaksin University, the Faculty of Liberal Arts and Social Science, Fatoni University, and the Faculty of Management Sciences, Prince Songkla University (PSU).

She stated that the initial review of the partnership agreement between UNS and the three universities in Thailand had been carried out on November 21, 2023.

The following day the representatives joined a workshop and discussion on the agreement between Fatoni University and UNS, including the signing of a partnership agreement by the Rector of Fatoni University, and continued with a visit to the Consulate General in Songkhla City.

Furthermore, she explained the scope of a partnership carried out in the memorandum includes faculty and administrative staff exchanges, student exchanges, exchange of academic directions and publications, carrying out joint research, colloquiums, lectures, and seminars, carrying out joint community services on an international scale by students as well as other activities mutually agreed upon by the two universities.

Furthermore, on November 23, 2023, a discussion was held with Thaksin University regarding the elements of the partnership agreement, establishing an action plan for cooperation within 5 years, as well as signing an agreement between Thaksin University and UNS.

The Interim Vice-Dean of Academic, Research, and Student Affairs, Head of MM., and Drs. Heru Wicaksono MM., also visited Prince of Songkhla University (PSU) to discuss a potential partnership between UNS and PSU. In addition, the group also met with the International Unit and the College of Management Science to continue discussions and explore potential partnerships in academic mobility programs.

On the last day of the visit, there was a revision and follow-up discussion with PSU to strengthen the cooperation agreement and send a final MOA to be signed by the President of Thaksin University.

“The collaboration we have with universities in Thailand aims to develop international-level human resources competency and strengthen FEB UNS collaboration with three universities in Thailand. They were very welcoming to us and there are many benefits we could reap from the visit. With this cooperation, it will certainly support the development of FEB in the international arena,” said Dr. Dwi Prasetyani concluding the exchange.

The Business Model Canvas describes how an organization builds, delivers, and captures value. The Business Model Canvas consists of nine main blocks that represent the core elements of a business, customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures.

The Business Model Canvas may change over time due to certain developments in the business condition. For example, during the Covid-19 pandemic, many channels changed, the customer relationships also changed. Although the value proposition has not changed, the way it is conveyed has transformed. Moreover, the most affected aspect after the pandemic ended was the customer segment.

This statement was conveyed by Asri Meikawati Hazim, S.E., MBA., CEO of PT. nDalem Value Creation Indonesia at the Guest Lecture hosted virtually by the Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), Tuesday, November 14, 2023.

Furthermore, Asri explained to approximately 300 participants that in planning a business there are 7 pillars, the first is from the business side, the second from the product side, the third is legality, the fourth is the team, the fifth is marketing, the sixth is distribution, and the last is collaboration.

From the business side, it is necessary to build a strong foundation for the business structure, thus it can be useful to support the business growth and development.

“The first foundation, which all of you have actually gone through, is to make a canvas model, but the business structure needs to be given a foundation, or what we call a justification or objective. The justification for making the business must be very strong, for example, the reason I made the business for the first time is simple, because I want to have income for my new family,” she said.

In business development, the justification and objective can change. Even so, the important thing is that we are not lacking new objectives and consistency in maintaining business. Because sometimes many are discouraged in the middle of the way. We also have to learn more about the business we are in.

The second foundation is market size, which calculates the market correctly. Market size is the total number of potential consumers or buyers in a particular market, and is an important aspect in determining business and market projections.

“To see the market size, you can just look at the internet, all the data is circulating in cyberspace, and we can know exactly who we want to sell to. Everything can be accessed on the internet. So friends, there is no reason for wondering how to get the data,” she said.

The next business foundation is to look at the advantages of our products by looking at competitor analysis. “We need to look at other brands, what strength they have, what are their advantages, thus, when we later want to tell about our products, we really have a very strong business foundation. Look at their social media, and buy competitor’s products. Know the value proposition that will be proposed on the model canvas. Then we can implement this value by looking at competitor analysis, thus, the value proposition we build can actually become a valid one,” she explained further.

In terms of products, the products we develop must have an attractive strength and uniqueness for consumers who become the business target market. Because the business cannot make everyone happy. It must be specifically selected, which part of the market will be the target market of the product. Meanwhile, if someone from a market sector beyond our target, buys a product, it is actually a bonus.

Asri also provides tips to participants who are about to establish a brand, she suggests they visit the intellectual property website pdki-indonesia.dgip.go.id to check for brands that have been registered as intellectual property rights. Because after all, the legal protection both in Indonesia and internationally applies to the party that has registered the trademark first. Those who registered a brand first get an intellectual property certificate or a brand certificate.

Furthermore, a newly established business needs to complete licensing as a provision in increasing the success potential in entering the market, legal documents include Business Entities (if needed, NIB, IUMK, NPWP), food distribution permits (PIRT, MD, Halal certification), intellectual property, and Co-branding.

The fourth pillar is team building, where we need to work together with the team for business operations and must invest time to provide personal training. To build a business team there needs to be Hackers, Hipsters, and Hustlers. Hackers are people who create products, technologists. Hipster is a design expert who finds a way to convey the message, thus, visual branding can reach wider consumers and be relevant to consumers, and Hustler is an expert in financial management.

On this occasion, Dila Maghrifani, SE., B.Sc., M.Sc., FEB UNS Lecturer, served as the moderator for the event, the Implementing the Business Model Canvas for Result, where participants had the opportunity to have a discussion with the speaker after the material presentation.

CIMB Niaga Bank in collaboration with the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) hosted Wealth XPO on Campus, Wednesday, November 15, 2023, at Suhardi Hall. More than 250 students filled the hall to get insights from four invited speakers, including Yose Stefanus, Mutual Fund, Digital Wealth & Research Head of CIMB Niaga; Putu Damarathi, Head of Intermediary Sales of Trimegah Asset Management; Yudha Keling, Content Creator, and Masagus Tirza, Wealth Management Business Head of CIMB Niaga.

Prof. Irwan Trinugroho, S.E., M.Sc., Ph.D., Vice-Rector for Planning, Partnership, Business, and Information Affairs UNS in his remarks thanked CIMB Niaga for coming to the UNS campus to host the Wealth XPO on Campus.

This activity according to Prof. Irwan is interesting and useful as FEB students can learn many things from the material delivered by the speakers, explanation on frugal living, the importance of financial planning both for individuals and families, and also how to choose investment instruments.

Prof. Irwan said that what is important is financial literacy, increasing public understanding of financial products and services, and then financial inclusion, increasing public access to the financial services sector. “Not inclusion, but literacy first, because if we focused on inclusion first and then followed by literacy, there will be many victims. Nowadays digital products cause people to be inclusive first, whether they understand the effect or not, it is a matter that they will think about latter. This will bring up social problems,” he said.

In terms of investing, Prof. Irwan reminded students to understand three things, understand the theory, understand the real practice, and also have analytical skills. Students should be more able to see whether the investment makes sense or not. Don’t be tempted by investments that offer bombastic returns.

And very importantly, students must be able to understand themselves, whether they are risk-averse or risk-loving. If you are a person who avoids risk, does not like risk, do not play around with instruments that are too risky. “The most important thing to become an investor is to first understand his characteristics, what kind of person I am, that is his capital. Then determine the specifications, and what do I want to do. And only after that, you can start choosing an instrument,” he said.

Andiko Manik, Head of Region West on Central Java at the beginning of her speech agreed with Prof. Irwan statement related to the importance of prioritizing financial literacy and inclusion.

The Wealth XPO on Campus indeed has a purpose to help students, especially regarding financial literacy problems, where literacy should come first, then later participation, this is the final outcome targeted in this event. Furthermore, students are part of the young generation with great potential and in the future, will become candidates for national leaders, and of course, as a productive young generation they will be able to play an active role in the progress of Indonesia.

In this one day of activities, hopefully, with financial insight, students can also plan their finances better in the future, and start investing better in the future. He believes this activity will greatly help students to continue to pursue dreams and aspirations in the future and good financial planning that will help them to be more empowered. Aside from the extensive financial literacy material related to frugal living, the importance of financial planning and how to choose investment instruments, the event also filled with numerous attractive prizes.

The Sebelas Maret Business Case Competition (SMBCC) 2023 is an academic competition designated for students from various universities across Indonesia by focuses on how to analyze and find solutions to a business problem in a team. This activity serves as a forum for students to collaborate and apply their business knowledge.

Taking on the theme “Plethora of Opportunities and Challenges: Delve into the Challenges that Businesses Face in the Digital Era,” SMBCC invites all students to find more adaptive and innovative solutions in business activities, especially the digital economy, in order to face future challenges and opportunities.

The core event that take place in the FEB UNS was opened with several stages. The registration stage started from July 3 to September 17, 2023. Some other stages conducted in September to October are Preliminary-Round, Semifinal-Round, and Final-Round.

Out of 140 applicants, 12 finalists were selected, namely the Nater Team from Telkom University, the Booster Consulting Team from Universitas Gadjah Mada, Jompo Team from Ciputra University, the Rasa Group Team from Universitas Indonesia, the Kandaga Team from Universitas Padjajaran, the Sandykala Team from Universitas Negeri Yogyakarta, the Remedial Team from Universitas Kristen Maranantha, the Towastro Team from Institut Teknologi Bandung, the Duo Team from Universitas Sebelas Maret, the Bocils Team from Universitas Sulthan Ageng Tirtayasa, the Nuasa Team from Universitas Sebelas Maret, and the Global Top Team from Institut Teknologi Bandung.

Niken Mar’atus Sholeha, Chief Executive of SMBCC 2023 said that this activity aims to help students to improve communication skills and present the results of their analysis effectively. Additionally, this activity also helps students develop cooperation skills and solve problems through the cases provided. Additionally, they can also develop new ideas and innovative solutions for students facing the digital era.

Bearing this in mind, students are expected to make a significant contribution to Indonesia’s digital economy by identifying existing challenges and opportunities. The series of competitions within the SMBCC 2023 consists of 3 (three) rounds, namely Preliminary-Case, Semifinal-Case, and Final-Pitch Deck.

On the last day, Saturday, October 28, 2023, the finalists conducted a field trip around Solo with several destinations, namely Javenir Pusat Oleh-Boleh Solo, Keris Museum, and Pura Mangkunegaran.

Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) received a visit from RUDN University Russia, Wednesday, November 8, 2023, in Assembly Room 1, Soeharno TS Building FEB UNS.

RUDN University delegates who had the opportunity to attend the occasion were Svetlana Ratner, Professor from RUDN University, Irina Pugacheva, Senior Lecturer at RUDN University, Mark Agafoshin, Graduate students of RUDN University, and two students Matvei Slavkin and Svetlana Tretiakova.

The visitation was welcomed by the Vice Dean of Academic Research and Student Affairs FEB, Dr. Dwi Prasetyani, S.E., M.Si., Head of UPT International Cooperation and Services, Rino Ardhian Nugroho, S.Sos., M.T.I., Ph.D., Head of Study Program at FEB UNS, and several UNS Lecturers.

In her remark, Dr. Dwi Prasetyani welcomed the delegation from RUDN University and introduced the existing study program at FEB UNS. “We are very happy to welcome you to FEB UNS, we hope today’s visit can give you a pleasant impression and experience. We at FEB UNS always strive to develop international cooperation networks, so hopefully, on this occasion, we can discuss prospective programs that can be implemented between the two institutions,” she explained.

Further, Dr. Dwi said that there are currently 4 undergraduate study programs, 3 master study programs (S2), and one doctoral study program (S3) at FEB UNS. Following the introduction from FEB UNS, Rino Ardhian, Ph.D., also conveyed information related to research and education programs at UNS. According to him this visit to UNS was the second visit for RUDN University, which had previously visited UNS, although at that time RUDN University had not had time to meet with representatives of the study programs in UNS.

Svetlana Ratner expressed her gratitude for welcoming the visit. “Thank you to FEB UNS, this is  our second time visiting UNS, and we are very happy to meet and hold a discussion with IO UNS and FEB UNS,” she said.

Introducing their home institution, the delegates discuss research programs carried out, the majority of which focus on topics related to sustainable economy and sustainable development.

Responding to discussion questions related to programs available to students from Russia, Prof. Dr. Drs. Pranoto, M.Sc., Head of the S3 Environmental Science Study Program UNS explained that UNS provides short courses organized by the Center of Excellence in Science and Technology (PUI) at UNS.

In addition, UNS also developed a customized course for the Future ASIAN Program, which become one of the international programs at UNS. “One of the PUI at UNS, namely PUI Fintech and Banking, has regularly hosted short courses that attract participants from various countries. In addition, we at UNS also provide normal courses and special courses for certain programs, and scholarships are also available for international students at UNS,” he explained later.

The event continued with a discussion between the attendees and the delegation from Russia.

The Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) through the Ministry of Student Interest and Career Development held a FEBstival with the theme “EXCELLENT,” on Thursday-Friday, October 26-27, 2023.

FEBstival which was held at Djarwanto PS FEB Building consisted of three series of events, namely MSME EXPO, FEB GOT TALENT, and FEB AWARDS.

FEBstival is an activity that is expected to be a forum in facilitating FEB UNS students to develop potential interests and talents as well as a form of appreciation to students, Student Activity Units (UKM), and Micro, Small and Medium Enterprises (MSMEs) in FEB UNS. This event was attended by invited guests, UKM/ORMAWA FEB, as well as the general public.

Through her written report, Lili Suryani, the Chairperson of FEBstival 2023, from the Digital Business Study Program FEB UNS said that the expected goal in FEBstival 2023 is to create creative, intelligent, and outstanding students in FEB UNS.

Additionally, this agenda also aims to encourage, foster, and improve the quality of students’ interest and talent within the UKM in FEB UNS, by giving appreciation and providing a forum for students to develop themselves in the business field.

FEBstival 2023 lasted for two days with three activities, the MSME EXPO hosted on 26-27 October 2023, and FEB GOT TALENT hosted on October 27, 2023, featuring FEB GOT TALENT participants who had previously registered.

The highlight of the occasion, as well as the closing ceremony of the FEBstival activity, was a tribute to the FEB UNS academic members, namely the FEB AWARDS. The committee has designated the nominations and nominee, which was voted by FEB UNS academic members before D-Day, with 3 categories of nominations, including Lecturer nominations, Student nominations, and SME/ORMAWA nominations.