Doctoral Program in Economics (PDIE), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) held a Success Story Business Workshop on Friday 27 October 2023 at Konimex Hall Bachtiar Effendi Building FEB UNS.
The workshop, which was held on the 15th anniversary of PDIE FEB UNS, invited Dr. Dra. Hj. Endang Dwi Amperawati, MM., Vice Rector III for Student Affairs, Public Relations, Cooperation and Marketing, Universitas Prima Graha Serang.
Prof. Dr. Rahmawati, M.Si., Ak., in her speech, said that this event was part of the previous events that invited experts to equip students, not only for PDIE students but also for undergraduate and graduate students.
Different from the previous workshops that are more focused on research, this workshop conducted for the celebration of PDIE anniversary, presents Dr. Eda to share about entrepreneurship success. “This agenda coincides with the 15th anniversary of PDIE. Hopefully, this occasion is aligned with the vision of PDIE to becoming a highly reputable Doctoral Program in Economics at the national and international levels, and hopefully, this vision can be achieved,” she said later.
Meanwhile, the speaker Dr. Eda in her presentation shared success tips from her experience as an academician as well as a businessman.
To the workshop participants, Dr. Eda encourages students to always learn to work hard, develop self-confidence, and never give up on achieving their goals. Hopefully, there will be many students who attempt to be entrepreneurs after graduating and become successful entrepreneurs. “Being an entrepreneur is no longer a difficult dream to achieve. In modern times like this, so many business ideas can be realized,” she said.
Furthermore, she states that to become a successful entrepreneur, one must encourage oneself to work hard and diligently, dare to challenge oneself, start a business because of passion, and also have high self-confidence.
In her presentation, Dr. Eda also conveyed successful leadership in managing an organization. According to her, successful leaders are leaders who are able to manage an organization and are able to carry out leadership effectively so that organizational goals can be achieved. A leader must have self-management, have a clear vision and mission, dare to take risks and be spontaneous, creative, and innovative.
“If we are willing to understand and learn the characteristics of a successful leader, we will get used to and always be ready to be a leader anywhere. A leader doesn’t have to be intellectually intelligent. But be smart in managing yourself and also managing others,” she said later.
Further, Dr. Eda also conveyed the women’s important role in improving the economy. “Women who work, especially in the economic field, play an important role not only for the country but also for family resilience. A woman must also have a dynamic, optimistic, and full of work spirit,” she explained.
On this occasion, Dr. Eda opened the opportunity for participants to discuss the topic thoroughly
The occasion was attended by Master of Accounting students, inviting Prof. Andrea Moro, Professor of Entrepreneurial Finance, Cranfield University, UK.
“Therefore, we are very grateful to Prof. Moro, who will provide material on how to write articles for publication in leading international journals. I hope this activity can improve Master of Accounting Study Program students’ capability to write scientific papers and publish them in leading international journals,” he said.
In the material presentation session, Prof. Moro provided several important points related to how to write articles to be published in reputable international journals. He explained the important components of a paper, including the literature review, methodology, and data section, which can be called the research tools. Prof. Moro also gave some tips related to data search using AI and also material related to pure marketing.
The occasion began with a welcoming remark by Dr. Dwi Prasetyani, SE., M.Si., Vice Dean of Academic, Research, and Student Affairs. “We hope today’s meeting can goes amiably, communicative, and of course insightful. I believe this FGD is the beginning of a series of future activities in preparing for international accreditation through collaboration with other universities,” said Dr. Dwi in her brief speech.
The FGD began with the presentation from Yeshika Alversia, SE., M.Sc., as the Head of International Accreditation at FEB UI. Material entitled “The Role of International Accreditation in Improving the Quality and Reputation of Universities” was delivered on this occasion. Yeshika advised FEB UNS to take immediate steps for international accreditation. “International accreditation is carried out when the faculty has a consistent vision and mission, a passion for continuous improvement, international benchmarks, and creating International Quality Standards (World Class University),” she explained.
The session was followed by the second speaker, Willy Bachtiar, S.I.Kom., M.I.Kom., a Lecturer in Digital Communication and Media, IPB University. He delivered the material with the title “FEB UNS: World Class Branding in a Sustainable World,” the topic focused on the importance of branding in FEB UNS. “Branding in the faculty is very important because the faculty is also a brand that will have an impact on its international reputation,” said Willy.
After the first FGD session, namely the presentation of material by the four speakers, the next activity is the second FGD session. In this session, a discussion was held on the implementation of the FEB UNS rebranding plan. Carried on to the third FGD session, the formulation of the FEB UNS rebranding plan strategy was stipulated in building the established brand and positioning, as well as the branding policies necessary for the faculty’s needs. At the end of the event, Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., the FGD moderator, delivered the conclusion of the discussion.
“Welcome to UNS, Prof. Moro and Mr. Krishna. We at UNS always strive to establish networks with the industrial world, for this reason, today we will learn from the invited speakers about MSME funding. I hope we will be able to receive a lot of knowledge from today’s seminar,” explained Dr. Tastaftiyan.
