The Bachelor of Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) held a Guest Lecture entitled ‘Trend and Current Issues in Organizational Behavior,’ on Tuesday, April 30, 2024. The guest lecture, which took place virtually through Zoom Cloud Meeting was attended by undergraduate and postgraduate students and lecturers at FEB UNS.
The activity attended by more than 170 participants, was presented by guest lecturer Desiree van Dun from the University of Twente, Netherlands.
Dr. Van Dun delivered the material entitled ‘Leading Industry 4.0: Changing the Roles of Leaders and Employees.
She opened the session with an explanation that Industry 4.0 refers to the fourth industrial revolution which is characterized by the use of the Internet and the Internet of Things (IoT), where these changes have a significant impact on organizational behavior.
“Some of the significant effects of this industrial revolution include the changing role of operators with the use of robots or drones as well as the role of artificial intelligence (AI) in highly specialized activities, such as cancer diagnosis,” explained Dr. van Dun.
However, she added that although Industry 4.0 affects the role of employees in the organization, the success of implementing the latest technology also depends on the actors in the organization. In this case, there are three scenarios for the application of technology in the work environment, including a scheme where technology/robots are positioned in front of employees so that robots have a role to interact directly with customers.
This scheme is often applied in the customer service process, where customers will interact with chatbots for general questions or problems, and if there are more complex problems the system will direct customers to directly interact with employees (humans).
The second scheme is to put robots/systems side by side with employees, where technology will help employees when interacting with customers. The last scheme that can be applied is the placement of systems/programs behind employees, where programs/systems execute processes and tasks from the back office.
Regarding the influence of technology on the role of leaders and employees, Dr. van Dun explained that with the help of technology, organizational members have more time to explore existing options and be creative.
“The existence of Industry 4.0 requires higher creativity for both employees and leaders. Moreover, technology can also increase the level of individualism because employees work and interact with technology more often than other colleagues,” explained Dr. van Dun.
Furthermore, Dr. van Dun also explained employee responses to changes related to the application of technology, which can be divided into four response groups.
The four response groups are change disengagement, employees view changes negatively but do not actively resist changes; change resistance, employees who actively show or express resistance to changes; change acceptance, employees accept changes but do not actively show support, and the last is proactive change, employees actively show support and participation in changes. In this case, the leader needs to use a different approach for each group.
“As leaders, we must give equal attention to groups that are proactive towards change, as well as listening to and addressing the concerns of groups that resist because they actually have a lot of input for leaders,” said Dr. van Dun.
In the guest lecture that lasted more than two hours, participants were invited to interact directly through Mentimeter, where they could respond directly to several questions from the speaker. In addition, participants were also given the opportunity to submit questions directly to Dr. van Dun in a question-and-answer session.


The UNS team is led by Ari Kuncoro Widagdo, Ph.D., consisting of Prof. Rahmawati and Dr. Sri Hartoko. The collaboration was represented by Dr. Rochmat Aldy from UMPO, and Prof. Noor Ismawati Binti Jaafar, from Universiti Malaya. In addition to cross-country collaboration, this activity also involved three students, two students from postgraduate programs and one student from FEB UNS undergraduate students.

Lisa Arnold, Head of Content, Copywriter/Concept Designer, and Deputy Head of Creation InFlagranti Communication, Switzerland, virtually through Zoom Cloud Meeting.




In front of students, Lasarus explained several theories used by Adhi Karya in running the company’s business in order to grow and develop.

The teachers and students were welcomed by the Vice Dean of Planning, Partnership, Business, and Information, Tastaftiyan Risfandy, Ph.D.; the Head of the Development Economics Study Program, Bhimo Rizky Samudro, Ph.D., and lecturers representing the Accounting and Digital Business Study Program, Isna Putri Rahmawati, M.Sc., and Aldy Fariz Achsanta, Ph.D.
“Thank you for visiting, we are very open to sharing and working together because the campus is now required to not be exclusive but to be inclusive to outside parties. One of the activities that can be done on campus is by collaborating in the form of community service, campus teaching in schools, can also be done with research and others both in schools and outside other campuses. InsyaAllah, this cooperation and the visits of SMA Assalam’s teachers and students are also very beneficial for us,” he said.
Currently, the FEB UNS Digital Business Study Program is also a superior study program with the highest admission competitiveness ratio at UNS. The career opportunities for the Digital Business Study Program FEB UNS graduates include becoming a Digital Start-up entrepreneur, e-commerce and digital strategy manager, digital marketing expert, digital business analyst, and so on.
Tastaftiyan Risfandy, M.Sc., Ph.D., Vice Dean for Planning, Partnership, Business, and Information, Putra Pamungkas, S.E., M.Rech., Ph.D., Head of the Digital Business Study Program, and Linggar Ikhsan Nugroho, S.E., M.Ec.Dev., FEB UNS lecturers became guest lecturers in the “Guest Speaker for Collaborative Teaching: Market Structure-Perfect Competition” held online through Zoom Cloud Meeting, on January 5, 2024.
To realize this, the Vice-Dean for Planning, Partnership, Business, and Information Affairs of FEB UNS, Tastaftiyan Risfandy, M.Sc., Ph.D., together with FEB UNS lecturers, Linggar Ikhsan Nugroho, S.E., M.Ec.Dev., conducted a partnership in higher education Tridharma and an official visit to the Universiti Teknologi MARA (UiTM), Negeri Sembilan, Seremban Campus, Malaysia on December 10-14, 2023.
UiTM is one of the fastest-growing universities in Malaysia. In 2023, UiTM was ranked 111th based on UI GreenMetric World University, and in 2024 has managed to obtain 159th position in the QS World University Rankings. This rapid growth made FEB UNS interested in collaborating further with UiTM.
The ceremony was followed by International Community Service activities conducted by Linggar Ikhsan Nugroho, M.Ec. Dev., entitled “Motivational Talk: Unleash Your Potential” at DK TPSU 3, Seremban Campus which was attended by students and lecturers.
The Study Program requires students of the Study Program in 2021 and 2022 to actively participate in the MBKM dissemination session. The study program also opens opportunities for students from different years if they want to join.
“We are proud because with you joining MBKM it means that you are courageous enough to take quite a big challenge, but on the other hand, with MBKM Program, I am sure you will have more experience. Alhamdulillah, based on previous experience, many students in the Undergraduate in Management Study Program were interested, there are around 50% of students participated in MBKM. Hopefully, there will also be many who are interested in various fields of MBKM,” he said motivating.
Starting the presentation, Dr. Joko Suyono quoted the statement of Minister of Education and Culture, Nadiem Anwar Makarim, MBKM is giving freedom and autonomy to educational institutions, and independence from bureaucratization, lecturers are freed from convoluted bureaucratization and students are given the freedom to choose their fields of interest.
Then for the second track, students get the opportunity to study off-campus for one to two semesters, equivalent to 20 semester credits for one semester.
According to him, there is currently a gap between what the business world or the industrial world needs and what is learned on campus. To reduce the gap, several in-depth material options are offered related to certain areas beyond those taught by the study program.