Kategori: faculty

The Creative Economy Research Group, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) hosted a community service in Sumberbening Village, Trenggalek, on Saturday, June 17, 2023. Sumberbening Village is one of the villages in Dongko District, Trenggalek Municipality, where the majority of the population are farmers, PE goat cattle farmers, and a small number of MSMEs.

Sumberbening Village is one of 37 rural tourism sites in Trenggalek Regency. This rural tourism is managed by Pokdarwis “Sengunglung,” in collaboration with the Village Government and also Village Owned-Enterprise (BUMDes) Sumberbening.

With the existing potential of the village, be it the potential of natural resources, human resources, cultural or artificial, the Pokdarwis try to explore and develop this potential as an established culture within the community while providing community-based economic value.

The Head of Community Service Program, Dr. Mugi Harsono, S.E., M.Sc., along with the team, Prof. Dr. Hunik Sri Runing Sawitri, M.Sc., Prof. Dr. Asri Laksmi Riani, M.S., Dr. Intan Novela Qurrotul Aini, S.E., M.Sc., and Suryandari Istiqomah, SE., M.Sc., provide assistance and training to managers of BUMDES and MSMEs in Sumberbening Village.

Community service that took place at the Sumberbening Village Hall focused on the topic of Strengthening Information Technology-Based Business Managerial Skills for BUMDES and MSME Managers at Sumberbening Village, Dongko, Trenggalek.

The Creative Economy Research Group provides several training and assistance materials to the managers of BUMDES and MSMEs in Sumberbening, including work motivation and the basics of starting a business, which includes entrepreneurial mindset and mapping opportunities, determining segments, targets and positioning.

Participants were also trained on how to implement MSME digital marketing strategies which include getting to know digital media, effective and efficient digital marketing strategies, and getting to know about Digital Marketplace. The last material on MSME digital marketing practices includes CANVA flyer design and simple photography as well as promotions through WhatsApp, Facebook, Instagram, and Shopee.

Previously, on November 14, 2022, a Partnership Agreement was signed between FEB UNS, Sumberbening Village Government, and involving the STKIP Trenggalek. FEB UNS received a mandate to monitor the management system of several BUMDes’ business units, which will be realized in early 2023.

From the initial meeting, the program members and the BUMDes organizing committee as well as the Head of Sumberbening Village, have agreed that the problem they face is the lack of motivation of the BUMDes administrative staff because their profession has not guaranteed a decent life, the lack of business unit management knowledge and skills, and the lack of knowledge about using information technology to support daily business work.

After receiving training from the FEB UNS Research Group, the BUMDes manager feels that the material is helpful in helping them develop the business unit. They also acquire knowledge about product marketing and also knowledge on how to manage the business digitally

Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) Surakarta, in collaboration with the Semarang Regency Tourism Office held a Focus Group Discussion (FGD) on the Synergy of Culinary and Bandungan Iconic Natural Tourism Attractions, Tuesday 27/6/2023 in Bandungan. The activity, attended by the Managers of Culinary Tourism and Bandungan Natural Tourism, invited 3 speakers.

The three speakers were Drs. Heru Subroto, M.M., Head of Diskumperindag Semarang Regency delivering material on ‘Synchronization of Policy and Potential of the Culinary Tourism and Bandungan Natural Tourism’; Prof. Dr. Budi Haryanto, MM., a Professor of Consumer Behavior FEB UNS with material entitled ‘Developing Synergy and Attraction of Culinary Tourism and Natural Tourism Based on Consumer Behavior’; and Mr. Eko, Owner of Pak Eko Fried Chicken, Semarang Municipality with material entitled ‘Managing and Developing Culinary Tourism Growth and Maintaining Local Tourism Excellence.’

Dr. Ahmad Ikhwan Setiawan, S.E., M.T., Head of FEB UNS Business Management Unit in his opening remarks revealed that this activity is part of a series of activities to develop tourist destinations and increase the synergy between culinary and natural tourism.

“This activity is a series of activities that we previously initiated in terms of how to develop tourist destinations. Thus, the objective of mapping how to set up a tourism business in Bandungan is accomplished. Indeed, natural tourism is closely correlated to culinary. That’s why we brought up this culinary topic. Finally, we hope to establish an appropriate network among tourism spots. Allowing the synergy of culinary tourism and natural tourism to maximize their benefits in the future,” he explained in front of 40 FGD participants.

Furthermore, he states that the image of Bandungan as a tourist area becomes the center of attraction facilitating the growth of various tourism spots in the surrounding Bandungan area. Various natural tourist destinations such as Gedong Songo Temple, Umbul Sidomukti, and Celosia Flower Park have proven to make Bandungan an iconic tourist spot. The power of Bandungan tourism also shines more brightly with the establishment of new destinations such as Banyukuning tourism and Perantunan tourism.

Various culinary and natural tourism potentials in Bandungan can complement each other to strengthen the iconic image of Semarang Municipality. The various unique characteristics of each tourist destination will strengthen the attraction to visit Bandungan

The Student Activity Unit (UKM) for Islamic Economics Study (KEI), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), won 1st Place in the Business Plan Competition and 2nd Place in the Islamic Economics Olympiad.

Competing against participants from 30 universities in the Business Plan Competition, KEI FEB UNS proposed a business idea entitled ‘UNS SYATIF.ID’ (SHARIA OF CREATIVE), Provider of Halal Product Design Freelancer Service Application Platform using Freelance Marketplace to Increase Sharia-Based MSMEs Branding.

President of KEI FEB UNS, Fadhil Lawhul Mahfuz said that to be able to win the competition, his team took a long time to prepare.

“The strategy we adopt to win the championship has been prepared carefully since about 2 months before the competition was held,” said Fadhil.

While UNS delegated 2 Teams, he highlighted that all universities in Central Java participated in this competition. There are 10 teams who took part in the Business Plan Contest with a total of 30 participants. Meanwhile, for the Islamic Economic Olympiad, there are 29 teams competing from all across the province, with a total of 87 participants, where UNS sent 2 teams as delegations.

Regional Scientific Meetings (Temilteg) is one of the annual agendas by the Forum for the Study of Islamic Economics (FoSSEI) as a forum for competition between FoSSEI cadres.

Through Central Java Temilreg, FoSSEI cadres who are members of the Islamic Economics Study Group (KSEI) from various universities throughout Central Java have the opportunity to interact with each other, to establish ‘Ukhuwah (t/n friendship/fellowship)’, to share knowledge, and compete in the field of sharia economics.

This event is part of the cooperation between BEI, OJK, and Central Java MES with KSEI FEB UNNES as the organizer. Temilreg FoSSEI Jateng continued a series of final round events for participants who managed to pass through the final stages of the Business Plan, LKTI, and Olympic competitions as well as Regional Discussions.

The event concluded with an awards ceremony (Awarding Night), announcing the champion and awarding the winners of the competition.

On the following day, Sunday (06/18/2023), participants are invited to a field trip to the Ronggowarsito Museum and Grand Mosque of Central Java marking the closing ceremony of the Temilreg FoSSEI Central Java 2023 event series.

Three exceptional students of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), claimed the esteemed title of Favorite Champion under the Students/General Category in the MSME Financing Book Review Competition. The book was written by the Coordinating Minister for Economic Affairs, Airlangga Hartarto. The three students, Yasir Ahmad Azumardi Azra awarded as 1st Favorite Champion, Sagita Wahyu Dewanti as the 3rd Favorite Champion, and Fahrur Rozie as the 5th Favorite Champion.

The book entitled “MSMEs Financing” was launched in 2021, and discusses the strategic role of MSMEs to the Indonesian economy. It explores the remarkable resilience exhibited by MSMEs in facing various crises in the country. Moreover, the book sheds light on the challenges faced by these enterprises in securing financing, particularly through banking to obtain additional capital.

The Registration for MSME Financing Book Review Competition was opened from April 17 to May 31, 2023, and managed to attract a total of 229 participants. The review competition is divided into 2 categories. The first category is designated for teachers/lecturers, and the second category is for students/general public.

Though the winners were announced on Wednesday, June 21, 2023, the virtual competition organized by the Coordinating Ministry for Economic Affairs of the Republic of Indonesia, hosted a separate winner award ceremony on Tuesday, June 27, 2023.

The judging process for this review competition was carried out on June 1-9, 2023, led by the Chairman of the Board of Jury, Iskandar Simorangkir as the Expert Team of the Coordinating Minister for the Economy. The members of the Board of Jury consist of the Plt. (Acting Officer) for the Deputy for Macroeconomic and Financial Coordination of the Coordinating Ministry of Economy, Ferry Irawan; Editor-in-Chief of InfoBank Magazine, Eko B. Supriyanto; PEBS Advisor at Faculty of Economics and Business, University of Indonesia, Nining Soesilo Indroyono; and Director of Tempo.co (PT Info Media Digital), Y. Tomi Aryanto.

After the competition, Yasir said that in compiling the book review there were obstacles, especially managing the time between reviewing the book and other assignments, since the deadline for the book review submission and other lecture assignments fell on the same date. “I’ve not read the book before. Thus, I have to read the book first, of course with screening techniques, thus, I only need a short time to read. That way, the drafting process takes approximately a week before the deadline for review collection,” he said.

According to Sagita, writing a book review is quite difficult because the reviewer must read the entire contents of the book first. However, they also need to pay attention to the composition of the book to find the weaknesses and excellence of the book. “It can’t be done in a short time actually, but I finish it in 3 days.”

Meanwhile, Fahrur said that at first he was not interested in participating in the competition, but in the end, he tried. “I happen to have the book on MSME Financing by Mr. Airlangga Hartanto. I finally tried to start writing the review at 20.00 pm on the final day of the submission day,” he said.

The three FEB students were grateful because in the competition, with more than 200 participants, they won the Favorite Champion title.

The Academic Senate (SA) of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), made a benchmarking study visit to the Senate of the Faculty of Economics and Management (FEM), Institut Pertanian Bogor (IPB University) on Thursday, June 22, 2023.

To FEB Media, Prof. Dr. Tulus Haryono, M.Ek., Chairman of SA FEB UNS conveyed that the purpose and objective of the visit to the FEM IPB Senate was for a benchmarking study regarding the main duty and the faculty senate.

“During the visit, I presented the Organizational Structure of SA FEB UNS and introduced all the commissions attending the benchmarking visit that are Commission A for Academic, Student Affairs and Alumni Affairs; Commission B for Finance and Logistics Affairs; Commission C for Innovation and Partnership Affairs, and those assigned to Commission C, the Commission of Professors,” he explained.

It is said that from the visit, SA FEB UNS indirectly received a lot of input related to the main duty and functions of the faculty senate and also received a lot of motivation related to the achievements of FEM IPB. And no less important is the proposed workshop between the FEM IPB Senate and FEB UNS related to building Nationalism Mentality, if in UNS there is a Pancasila Fortress.

Dr. Dwi Prasetyani, SE, M.Si., the SA Representative who also serves as Plt. FEB UNS Vice Dean of Academic, Research, and Student Affairs added that during the visit, SA FEB UNS was welcomed by the Dean of FEM IPB, Dr. Irfan Syauqi Beik, and Chairman of the FEM IPB Senate, Dr. Ir. Bayu Krisnamurthi, MS.

According to her, this visit is very beneficial, in addition to a benchmarking study, it opens a wide opportunity for collaboration between the two parties.

“Yesterday’s visit was very useful, our initial goal was to stay in touch, benchmarking, we also got an offer of collaboration, so we welcomed each other offers,” she said.

Many things were discussed in the discussion session that took place at the FEM IPB Auditorium. In addition to sharing the role and function of the Senate in FEM IPB and SA FEB UNS, the implementation of Merdeka Belajar Kampus Merdeka (MBKM) was also discussed.

From the long discussion, there will be follow-up activities between the two institutions. There was a joint discussion for the evaluation of MBKM and hopefully, not only between the FEM IPB Senate and SA FEB UNS but also cooperating with the senate in other faculties. In addition, business development workshops will be held.

It was also discussed that there would be a discussion forum that took place in a hybrid manner between FEM IPB and FEB UNS alumni.

After the discussion, SA FEB UNS had the opportunity to visit the IPB University museum, which was inaugurated on July 12, 2023, describing IPB from the past to the future, this museum is also a form of appreciation for its predecessors and also a point to design the future

The Master of Accounting (Maksi) Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) hosted an “Academic Research Workshop During Artificial Intelligence Era,” Wednesday, June 21, 2023.

The hybrid event was held in Teleconference Room Soedarah Soepono Building FEB UNS and Zoom Meeting presented by Rayenda Khresna Brahmana, S.E., M.Sc., Ph.D., Lecturer in the School of Economics, Finance, and Accounting, Coventry University, and Prof. Doddy Setiawan, S.E., M.Sc., Ph.D., Professor at FEB UNS.

Plt. (Acting Officer) of. the Head of the Master of Accounting Study Program FEB UNS, Dr. Wahyu Widarjo, S.E., M.Si., CRP., CFrA., in his remarks, said that this event is part of regular activities in MAKSI FEB UNS. “We at MAKSI FEB UNS hosted regular activities like this each semester, at least once. In the future, we will try to increase the frequency to host the event twice in one semester under various topics and we strive to invite speakers from one of UNS’ international partners. We hope that this activity can enrich students’ insight and deepen their knowledge,” he explained.

He further states that the development of technology today develops rapidly, not only in the industrial sector but also in the academic field. One of the phenomena currently developed in the academic field is the use of Artificial Intelligence (AI) in academic research. Of course, most students are familiar with ChatGPT and Google Bard.

“If we look at the current news, mostly reported on how academics respond to the emergence of AI. We can use that technology but it should not violate academic ethics. Like a knife, if in the hands of the right person it will be used for good activities, for cooking, cutting vegetables, and producing something good. But if it falls into the hands of the wrong person, the knife can be used for bad things, robbery for example, I hope this short description helps,” he explained.

In his material, Dr. Rayenda explained four topics related to AI, namely traditional VS Contemporary research, Tools Objectives, Practical Examples, and Ethical Issues. He explains that AI tools have been around since the 90s but at different levels. Type 1 is the most basic AI, this type refers to Translation Software, which we often use like Google Translate. Type 2 includes Spellcheckers, Predictive Text, Paraphrasers, Grammar Checks, and Speech to Text (Grammarly, Quillbot, ChatGPT, Dragon). Type 3 includes Essay Boots and Text Generators (Chat GPT, Quillbot, Preplexity.ai, Chimp Writer). While Type 4 AI is the highest level, including Programming Code, Graphics, Artworks, Maths, and Music (Github Co-Pilot, DAL-e-2, Melobites.com).

Dr. Rayenda said students could take advantage of the technology but shall remain cautious against the use of AI. “I often say, we treat these AI tools as assistants, and assistants are not always right. Thus, we still have to review their responses. Don’t assume that technology can’t be wrong, and just simply copy all the results. Every time I use ChatGPT, I will review the result again, to determine which one is wrong,” he reminded.

Dr. Rayenda also directly gives some examples of how AI cannot provide a highly reliable result in helping academic tasks. In line with Dr. Rayenda, Prof. Doddy emphasized that AI offers many conveniences to facilitate academic activity, but a review is a must to ensure the quality of work.

“ChatGPT is very helpful for us, but one thing I would like to emphasize to students, you must have the ability to review the quality of work yourself. The ability to review is very important. For example, literature review-related tasks can be accelerated, but still, you must be able to understand the result independently. Do not let yourself rely too much on Chat GPT, resulting in a contrasting output between your written manuscript and presentation, where you write well but cannot deliver your ideas seamlessly,” he reminded.