Kategori: faculty

The Integrated Information Technology Laboratory, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) held a training session titled “Modern Marketing with Social Media” on Tuesday, 30 September 2025. The event took place at Computer Lab E, Soedarah Soepono Building, FEB UNS, featuring Zahra Noor Eriza, S.I.Kom., M.M., a practitioner and academic in the field of communication and marketing management, as the speaker. Participants were equipped with the latest insights and practical skills in digital marketing strategies, particularly in utilizing social media platforms.

Head of the Integrated Information Technology Laboratory, Mulyadi, S.E., M.Ec.Dev., emphasized in his remarks that this training serves as an important platform for students to gain a comprehensive understanding of the digital marketing landscape. “We provide students the opportunity to learn directly from practitioners. Our focus this time is on social media and digital advertising, which will be explored in depth by Ms. Zahra. The enthusiasm has been remarkable, with more than 50 registrants. The first session accommodates 30 participants, while the remaining participants will join the second session,” he explained.

Through this program, FEB UNS aims to equip students and other participants with a solid understanding of modern digital marketing concepts and the ability to apply them in business contexts as well as in their professional career development. This initiative reflects FEB UNS’s commitment to preparing adaptive and innovative human resources who are capable of competing in the rapidly evolving digital era.

In her presentation, Zahra highlighted that the materials she shared were not merely theoretical but based on her real-world experiences. The topics covered included strategies for building brand awareness and increasing audience engagement through social media marketing, the use of paid social ads as an effective tool to reach broader and more targeted markets, and best practices in digital marketing that align with current industry trends.

“I have tested these strategies with considerable investment—from creating advertisements and paying employees to dealing with hate speech and online comments. These experiences are part of the process that cannot be found in textbooks. That is why I want this session to go beyond explanations and include brainstorming and hands-on practice, both for personal branding and business purposes,” she explained.

Zahra also emphasized the importance of communication, which is often overlooked in digital marketing. She shared practical tips such as proper microphone handling techniques and ways to respond to audience comments, which support effective marketing execution.

The session was conducted interactively, with participants actively engaging in discussions, asking questions, and participating in hands-on practice facilitated by the speaker. Their enthusiasm reflects the strong interest of FEB UNS students in deepening their digital marketing skills.

This activity supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education), Goal 8 (Decent Work and Economic Growth), and Goal 9 (Industry, Innovation, and Infrastructure), by strengthening human resource capacity to face the challenges of the digital era.

Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) reaffirmed its commitment to strengthening student capacity by organizing a public lecture titled “Digital Financial Literacy and Investment.” The event was conducted virtually via Zoom Cloud Meeting on Thursday, 25 September 2025, and attended by more than 100 FEB UNS students from various study programs. The lecture featured two distinguished speakers: Fennicia Auliantika, S.E., M.M., CFP®, a certified financial planner and 2025 OJK Financial Literacy Ambassador, and Assoc. Prof. Dr. Dodik Siswantoro, S.E., Ak., CA., CACP., MSc., ACC., from Universitas Indonesia. Their presence aims to enrich students’ understanding of financial management and investment in the digital era.

In her opening remarks, Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean for Academic and Research Affairs FEB UNS, emphasized the importance of financial literacy for students to prepare for future professional challenges and the dynamics of the global economy. “For today’s session, two laboratories are collaborating: the Fintech Lab coordinated by Ms. Wahyu Trinarningsih, and the Logistics and Capital Market Lab led by Mr. Arif Lukman Santoso. Both labs are actively developing training programs that lead to competency certifications through UNS’s Professional Certification Institute (LSP) in collaboration with BNSP,” she explained.

Prof. Tri also highlighted that FEB UNS students are expected to graduate not only with academic transcripts and certificate, but also with relevant competency certifications to meet labor market demands. “I encourage all students to make the most of this opportunity to enrich their investment knowledge. I hope for this event to go seamlessly and brings meaningful benefits to all of us,” she concluded.

The first session featured Fennicia Auliantika presenting “Go Digital, Go Financially Wise: Optimizing Fintech for Student Financial Planning.” She addressed how Generation Z is often influenced by lifestyle patterns driven by FOMO (Fear of Missing Out), YOLO (You Only Live Once), and FOPO (Fear of Other People’s Opinions). These habits can lead to impulsive spending behavior, made worse by the easy access to pay-later services and online loans. “It’s not about how much money you have, but how smartly you manage it,” Fennicia stressed.

She provided practical guidelines for students to start early financial planning, including Managing cash flow so that income exceeds expenses; Preparing emergency funds, even in small amounts, to avoid debt in urgent situations; Distinguishing between productive and consumptive debt; Practicing mindful spending using the 40-30-20-10 formula: living expenses, health instalments, savings/investments, and entertainment.

Fennicia also introduced the use of financial technology tools such as digital banking, investment platforms, and automatic budgeting apps integrated with bank accounts. However, she reminded students to be cautious about data security, use only official apps registered with OJK, and avoid illegal investment schemes that promise unrealistic returns.

In the second session, Assoc. Prof. Dr. Dodik Siswantoro delivered a presentation titled “Personal Investment in Indonesia: Understanding Risks and How to Manage Them.” He explained that while digitalization has made investing more accessible, it also brings new risks such as platform hacking, the circulation of counterfeit gold online, and various illegal investment scams. “Understanding your personal risk profile is the first step to building a sound and sustainable investment portfolio,” Dodik explained.

He elaborated on three types of investor risk profiles: conservative, moderate, and aggressive. Conservative investors prefer low-risk instruments, moderate investors seek a balance between risk and return, while aggressive investors are willing to take higher risks for potentially greater gains. Dodik also highlighted the importance of portfolio diversification across instruments such as bonds, sukuk, stocks, and gold. He provided safety tips, including purchasing certified gold, using investment platforms with strong security systems, and avoiding the use of public devices to access financial applications.

“Investment is not only about pursuing high returns, but also about making it a pathway to safe and sustainable financial freedom,” he concluded.

This public lecture not only broadened FEB UNS students’ knowledge of financial management but also strengthened their readiness to face investment risks in the digital era. The insights provided by both speakers are expected to encourage students to develop smart, critical, and prudent financial mindsets.

The program reflects FEB UNS’s commitment to nurturing a financially literate young generation capable of utilizing technology productively. It also supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) by strengthening financial literacy, and Goal 8 (Decent Work and Economic Growth) by promoting inclusive economic growth through healthy investment practices.

The Center for Research and Community Engagement Development (P4M), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) once again held a Working Paper Forum (WPF) as part of the faculty’s efforts to strengthen its academic culture. The forum took place on Wednesday, 24 September 2025, in Meeting Room 2 FEB UNS, carrying the theme “From Local Flavor to Global Future: Lessons from nDalem Indonesia – Insights into Writing Case Studies for Publication and Recognition.”

The main speaker of the event was Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., FEB UNS lecturer currently serving as the Head of P4M FEB UNS and the Third Place Winner of the EMERALD/CEEMAN Case Writing Competition. This prestigious achievement demonstrates that the academic work of FEB UNS lecturers has gained recognition at the international level. Through this forum, Dr. Dila shared her experience in writing business case studies that are academically rigorous, relevant to real managerial practices, and globally appealing.

In her presentation, Dr. Dila explained several key principles in case writing. These include constructing narratives based on real-world practices with authentic managerial dilemmas, emphasizing the protagonist’s perspective so that readers can step into the decision-maker’s role, and developing compelling storylines starting with a hook, followed by conflict, and culminating in an open-ended dilemma. She also highlighted the importance of integrating qualitative and quantitative data to enhance the credibility of the work, as well as connecting local contexts to management theories to produce globally relevant learning.

This activity reflects FEB UNS’s commitment to supporting lecturers and researchers in producing high-quality academic work. Through the Working Paper Forum, the faculty aims to build an academic ecosystem that promotes collaboration, capacity building, and international recognition. It is hoped that such forums will inspire more researchers to produce case studies that not only document local wisdom but also address global challenges.

This activity is aligned with the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) by enhancing lecturers’ capacity to produce innovative academic works, and Goal 17 (Partnerships for the Goals) by fostering the integration of local research outputs into global publication networks and recognition platforms.

The Taxation Laboratory of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organized a Computerized Tax Training: Coretax on Friday, 26 September 2025, at Laboratory D, Soedarah Soepono Building. This activity is part of the faculty’s program to strengthen graduates’ job readiness, particularly for undergraduate Accounting students who have completed or are currently taking Taxation courses. The training featured Rika Arindina Wati, S.Ak., BKP., CTA. (MNCo), who lead the session for Coretax application usage and mastery.

The training covered both introductory and hands-on sessions on Coretax, including simulations of electronic tax return (SPT) filing and reporting, e-invoice creation, and the use of various digital tax administration features. Through computer laboratory practice, participants gained integrated learning experiences that combined taxation theory with the technical skills required in the professional field.

In her opening remarks, Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean for Academic and Research Affairs of FEB UNS, emphasized the importance of mastering tax technology for accounting students. “Tax reporting now uses the Coretax application, thus, accountants must understand the process as well as mastering the skill to use the application. We encourage students to actively participate in training to gain both knowledge at the same time completing and earning the competency certification,” she stated.

Prof. Tri also highlighted the faculty’s commitment to strengthen the role of laboratories as centers for practical learning activities. “Starting this year, there will be more laboratory-based training, not only in taxation but also in logistics, capital markets, and other areas. This is part of the faculty’s commitment to providing learning experiences relevant to industry needs,” she added.

The training is expected to enhance participants’ technical skills in operating tax software while building their confidence in facing future professional practices. This activity supports the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) by advancing technology-based student skills, and Goal 8 (Decent Work and Economic Growth) by preparing adaptive and competent graduates ready to meet the demands of the digital taxation industry.

The Entrepreneurship Laboratory, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), in collaboration with Kamar Entrepreneur Indonesia (KEIND), organizes the “Idea Generation Talk Show” under the theme “Empowered Students, Successful Entrepreneurs.” The event took place at the Suhardi Building, FEB UNS, on Monday (29/9), as part of the 4th National Working Meeting (Rakernas) of KEIND 2025.

The event was attended by Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean for Academic and Research Affairs of FEB UNS; Afda Rizal Armashita, Chairman of KEIND; and Astrid Widayani, Chairman of KEIND Central Java and Deputy Mayor of Surakarta.

The talk show featured three inspiring speakers from various industries: Hendy Setiono (Deputy Chair for Entrepreneurship at KEIND – CEO & Founder of Baba Rafi Enterprise), Dini Fronitasari (Deputy Chair for Digital Technology at KEIND – Founder of Goritna Tech), and Redita Aliyah (Deputy Chair for Tourism Industry at KEIND – CEO of Merapi Park Group). The session was moderated by Miftachul Ma’Arif, S.E.I., M.M., LSS.Cp, Head of the Entrepreneurship Laboratory, FEB UNS. In her remarks, Astrid Widayani emphasized that the theme “Empowered Students, Successful Entrepreneurs” is not merely a slogan, but a call to action for the younger generation to play a significant role in shaping the nation’s future.

“Indonesia is entering a demographic bonus period, where the productive-age population will exceed 60% of the total population. The question is, will this be an automatic advantage or a challenge? The answer lies with all of you, the students. The demographic bonus can be a double-edged sword. If young people are empowered, have leadership qualities, an entrepreneurial mindset, and the courage to innovate, then this bonus will become a golden leap toward Indonesia Emas 2045,” she stated.

She encouraged students to take small steps early, build networks, and not fear failure. “Many successful entrepreneurs started in garages or dorm rooms with simple ideas that were once underestimated. The key is to take action when others hesitate. Don’t wait for perfection to start, because failure is part of the journey to success,” she added.

Astrid further explained that the Surakarta City Government, aligned with the national Asta Cita, is prioritizing the development of the creative and digital economy, as well as empowering MSMEs. Programs such as the Surakarta Integrated Business Service Center (PLUT) are designed to support young entrepreneurs through product packaging, branding, startup classes, and access to financing. “This opportunity is wide open, especially since UNS is located close to PLUT. I encourage students to take advantage of these facilities to foster more young entrepreneurs,” she said.

Afda Rizal Armashita emphasized KEIND’s commitment to nurturing young entrepreneurs through the KEIND Goes to Campus program. “With 30,000 members, we aim to inspire students not only to seek jobs after graduation but also to create new opportunities. Today, we have brought nationally recognized entrepreneurs as real examples,” he explained.

Prof. Tri Mulyaningsih highlighted the need for collaboration in fostering entrepreneurial spirit among students. “This activity enhances students’ knowledge and capacity in entrepreneurship. Moving forward, we are ready to collaborate to equip students with MSME mentoring competency certifications,” she remarked.

Through this talk show, FEB UNS students are expected to gain inspiration from national entrepreneurs and become future drivers of Indonesia’s entrepreneurial ecosystem, contributing to the vision of Indonesia Emas 2045. The activity also aligns with several Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), SDG 11 (Sustainable Cities and Communities), and SDG 17 (Partnerships for the Goals).

A research team from Universitas Sebelas Maret (UNS) organized a guest lecture on Tuesday, 23 September 2025, at the Konimex Hall, Faculty of Economics and Business (FEB) UNS, entitled “Innovation Ecosystem for Disabled Entrepreneurs in Indonesia and Malaysia.” The event featured two speakers from Universiti Malaya, Prof. Dr. Ismawati binti Jaafar and Dr. Farzana Parveen Tajudeen, as part of an ongoing international research collaboration between Universiti Malaya (UM), Universitas Sebelas Maret (UNS), and Universitas Muhammadiyah Ponorogo (UMPO).

The guest lecture is part of a broader research initiative entitled “Inclusive Innovation: Co-Creating Digital Entrepreneurship with the Disabled Community and its Ecosystem,” which focuses on developing inclusive innovation and digital entrepreneurship for persons with disabilities (PwD) in Indonesia and Malaysia. The study not only maps the challenges faced by the disabled community—including social stigma, discrimination, and limited access to education, employment, and capital—but also proposes solutions through an inclusive innovation ecosystem model and the use of digital technology to strengthen entrepreneurial capacity among PwD.

The research explores two primary case studies: Batik Ciprat in Karangpatihan Village, Indonesia, and batik initiatives led by persons with disabilities in Malaysia, such as Rumah Harapan and Batik Kuala Lumpur. Preliminary findings from 51 respondents reveal that self-efficacy, barriers, and entrepreneurial intentions play a critical role in the success of PwD-driven digital businesses. The analysis further highlights the importance of digital tools in expanding market access, reducing operational costs, and reinforcing the social identity and role of disabled communities in the local economy.

This activity reflects UNS’s commitment to strengthening international networks and advancing impactful research that directly benefits society, particularly in promoting social and economic inclusion for vulnerable groups. The guest lecture also supports the achievement of the Sustainable Development Goals (SDGs), especially SDG 8: Decent Work and Economic Growth, SDG 10: Reduced Inequalities, and SDG 9: Industry, Innovation, and Infrastructure, by fostering an inclusive innovation ecosystem that empowers persons with disabilities as equal and competitive economic actors.

The Project-Based Learning (PBL) Laboratory, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organized a Workshop on Developing Semester Learning Plans (RPS) and English Teaching Materials in Economics and Business on Friday, 19 September 2025, at the PBL Laboratory, FEB UNS. The workshop, attended by lecturers representing various study programs within FEB UNS, featured Dr. B. Yuniar Diyanti, S.Pd., M.Hum., lecturer of the Department of English Education, Faculty of Languages, Arts, and Culture, Yogyakarta State University (UNY), as the main speaker.

The workshop aims to enhance lecturers’ understanding and skills in developing contextual syllabi and English teaching materials tailored to the learning needs in economics and business. The outcomes of this workshop are expected to enrich students’ learning experiences and improve the overall quality of teaching at FEB UNS.

In her remarks, Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean of Academic and Research Affairs at FEB UNS, emphasized that graduates’ English proficiency still needs to be strengthened. This conclusion is based on feedback from employers and stakeholders, highlighting the need for stronger English skills among graduates. “This is one of the main motivations behind holding this workshop,” she stated.

Prof. Tri also explained that at the faculty, English learning process solely relies on UPT P2B, to administers placement tests for new students. Test results are then converted into grades ranging from A to E, with students scoring below 60 provided one opportunity to attend a short training. As a result, many students settle for a grade of “C” and are less motivated to further improve their English skills. Aside from this provision, in accordance with Rector’s regulations, every study program is required to offer at least one English course designed specifically to fulfil its respective discipline needs. FEB thus needs to design an English for Economics and Business course that applies across all study programs. “It will be much easier if we have English learning modules that meet the needs of each study program,” Prof. Tri added.

Meanwhile, Siti Khoiriyah, S.E., M.Si., Head of the PBL Laboratory, underlined the importance of strengthening English teaching materials to support graduate learning outcomes (CPL). “English proficiency is crucial in supporting our students’ competencies. Therefore, the syllabi and teaching materials must be designed to align with the needs of each study program and the CPL that have been formulated,” she said.

She further noted that this activity is part of a series of initiatives by the PBL Laboratory to support the Tri Dharma of Higher Education. Previously, the PBL Laboratory held a workshop on developing case-based and project-based learning modules. In the fourth quarter of this year, it will continue with a mentoring program for developing these modules. As one of seven laboratories within FEB UNS, the PBL Laboratory is dedicated to advancing collaborative and applied learning innovations.

The workshop, which spanning from morning until late afternoon, was highly interactive. Participants actively engaged in discussions, Q&A sessions, and hands-on practice in developing syllabi and teaching materials. Their enthusiasm and active involvement reflected a strong commitment to enhancing the quality of English teaching within the faculty.

This initiative also supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4: Quality Education, by strengthening lecturers’ capacity to provide relevant, internationally-oriented teaching materials. In addition, it contributes to SDG 8: Decent Work and Economic Growth, by improving the quality of graduates in economics and business who are ready to compete in the global market.