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  • MAKSI FEB UNS Kupas Pentingnya Metode Kualitatif dalam Riset Akuntansi

    MAKSI FEB UNS Kupas Pentingnya Metode Kualitatif dalam Riset Akuntansi

    Program Studi Magister Akuntansi (MAKSI), Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS), kembali menghadirkan kegiatan akademik inspiratif melalui Guest Lecture bertajuk “Seeing What Statistics Can’t: The Value of Qualitative Approaches for Early-Career Researchers.”

    Kegiatan yang digelar secara daring pada Rabu, 15 Oktober 2025 ini berfokus pada pentingnya pendekatan kualitatif dalam penelitian, terutama bagi peneliti muda dan mahasiswa pascasarjana yang tengah mendalami fenomena kompleks di bidang akuntansi, bisnis, maupun organisasi nirlaba.

    Kuliah tamu ini menghadirkan Dr. Miranti Kartika Dewi, S.E., M.B.A., Ph.D., dosen dari Universitas Indonesia sekaligus peneliti yang dikenal atas kepakarannya dalam bidang penelitian kualitatif, akuntansi Islam, dan akuntabilitas organisasi nirlaba (NGO).

    Dalam sesi yang berlangsung interaktif, Dr. Miranti membedah secara mendalam nilai dan keunggulan penelitian kualitatif dalam memahami konteks sosial di balik data angka statistik.

    Dalam pemaparannya, Dr. Miranti menekankan bahwa pendekatan kualitatif memiliki keunggulan dalam menggali makna dan pengalaman manusia secara utuh, sesuatu yang sering kali tidak terjangkau oleh metode kuantitatif.

    “Jika penelitian kuantitatif bertujuan untuk menggeneralisasi temuan (to generalize findings), maka penelitian kualitatif berfokus untuk memahami keunikan dari setiap kasus (to understand the uniqueness of the case),” jelasnya.

    Ia juga mencontohkan penelitian yang pernah dilakukannya pada sebuah NGO kemanusiaan besar di Indonesia (ACT) dengan menggunakan metodologi kualitatif interpretatif. Studi tersebut melibatkan 46 wawancara semi-terstruktur, 5 focus group discussions, observasi, dan analisis dokumenter untuk menelusuri makna akuntabilitas dalam konteks organisasi nirlaba.

    Melalui studi tersebut, ditemukan bahwa akuntabilitas NGO tidak hanya berhenti pada pelaporan keuangan, tetapi harus berorientasi pada kemandirian penerima manfaat (beneficiaries’ self-reliance), yang diibaratkan sebagai memberikan “alat pancing” bukan sekadar “ikan.”

    Selain menyoroti teknik dan metodologi, Dr. Miranti juga menggarisbawahi perjalanan peneliti dalam memaknai data.

    “Dari data kita memperoleh informasi, dari informasi lahir pengetahuan (knowledge), dan pada akhirnya menghasilkan kebijaksanaan (wisdom) yaitu kemampuan untuk melakukan hal yang benar (doing the right things),” ungkapnya.

    Ia menambahkan bahwa meskipun penelitian kualitatif kerap mendapat kritik terkait validitas dan reliabilitas, justru pendekatan ini sangat krusial dalam memahami praktik akuntansi dalam konteks sosial dan organisasi yang dinamis.

    Kegiatan kuliah tamu ini menjadi bagian dari upaya berkelanjutan Program Studi Magister Akuntansi FEB UNS dalam memperkuat kapasitas mahasiswa dan peneliti muda di bidang metodologi penelitian yang relevan dengan perkembangan ilmu akuntansi kontemporer.

    Melalui kegiatan seperti ini, MAKSI FEB UNS berkomitmen untuk mendorong lahirnya peneliti yang tidak hanya berpikir analitis, tetapi juga reflektif dan kontekstual, sejalan dengan tujuan pendidikan tinggi yang mendukung pencapaian Sustainable Development Goals (SDGs), khususnya pada Tujuan 4: Pendidikan Berkualitas dan Tujuan 16: Kelembagaan yang Tangguh dan Inklusif.

  • General Lecture on Public Accounting Discusses Contemporary Issues and Mixed Methods Approach in Research

    General Lecture on Public Accounting Discusses Contemporary Issues and Mixed Methods Approach in Research

    To strengthen research literacy and broaden academic insight in public sector accounting study, the Accounting Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organized a general lecture entitled “Contemporary Issues in Public Sector Accounting and Mixed Methods Approach in Research.” This agenda is part of the Recognition of Prior Learning (RPL) program, in collaboration with the Financial and Development Supervisory Board (BPKP) and was attended by 90 BPKP employees from various regions across Indonesia.

    In his opening remarks, Prof. Doddy Setiawan, S.E., M.Si., Ph.D., Ak., Head of the Accounting Study Program, emphasized the need for a platform to enhance students’ knowledge on research activity, particularly in public sector accounting. He further stated, “We hope you can understand that both qualitative and quantitative approaches are equally important. Each offers a different perspective, but together they provide a more complete picture. Hopefully, this activity will help students complete their studies on time and even publish reputable publications, such as those indexed in Sinta 2 or Scopus.”

    Prof. Doddy further highlighted how important it is to have an early preparation in research to avoid rushed thesis writing. He noted, “We hope this event serves as a milestone for students to begin their research properly and to produce high-quality academic work.”

    Concluding his remarks, Prof. Doddy expressed appreciation to all parties involved in organizing the event and conveyed his hope that there will be a continuous initiatives as part of FEB UNS’s efforts to build a strong research culture within its academic environment.

    Meanwhile, Dr. Sutaryo, S.E., M.Si., Ph.D., Ak., CA., CRA., CRP., ACPA, Vice Dean for Non-Academic Affairs, who also served as the moderator, explained that this lecture is a continuation of the collaboration between UNS and BPKP. “UNS has been entrusted to teach 90 BPKP employees in this program. As a young professional with full potential, they are expected to become future leaders within BPKP. Therefore, strengthening their research literacy become the main focus to help them producing relevant and impactful research,” he said.

    He further explained that research is not merely about collecting data but about engaging in critical and creative thinking to discover new insights. “Research is about seeing what everyone else sees, but thinking about what others do not,” he remarked.

    The general lecture featured two keynote speakers. Dr. Rusdi Akbar, M.Sc., Ph.D., Ak., CA., from the Faculty of Economics and Business, Universitas Gadjah Mada (UGM), with material discussing “Mixed Research Approach.” In this material, he emphasized the importance of integrating qualitative and quantitative methods to achieve a comprehensive understanding of social realities. “Good research does not tests theories only, but also seeks to understand the meaning behind the numbers. The mixed methods approach provides a more holistic view of public accounting phenomena,” he explained.

    The second session was delivered by Taufiq Arifin, S.E., M.Sc., Ph.D., Ak., who presented material on “Generating Research Ideas.” In this occasion, he encouraged students to learn on how to produce high-impact research by identifying research gaps, observing contemporary issues, and utilizing diverse data sources, including text data such as public reports, speeches, and social media. He also highlighted that impactful research should not only focus on academic achievement but also contribute meaningfully to science and society.

    Through this general lecture, participants were introduced to modern research approaches, including textual analysis in public financial reports, qualitative data exploration through interviews and focus group discussions, and the integration of findings to address challenges in public sector governance.

    This lecture is expected to strengthen students’ research competencies and facilitating the efforts to establish more transparent, accountable, and integrity-based public governance. Moreover, this initiative contributes to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) and Goal 16 (Strong and Inclusive Institutions), by enhancing research capacity and academic literacy in public accounting aimed at promoting transparent and equitable governance.

  • Kuliah Umum Akuntansi Publik, Diskusikan Isu Kontemporer dan Pendekatan Mixed Methods dalam Riset

    Kuliah Umum Akuntansi Publik, Diskusikan Isu Kontemporer dan Pendekatan Mixed Methods dalam Riset

    Sebagai upaya memperkuat literasi riset dan memperluas wawasan akademik di bidang akuntansi sektor publik, Program Studi S1 Akuntansi Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menyelenggarakan kuliah umum bertajuk “Isu Kontemporer Akuntansi Sektor Publik dan Pendekatan Mixed Methods dalam Riset”.

    Kegiatan ini diikuti oleh 90 mahasiswa program Rekognisi Pembelajaran Lampau (RPL) yang merupakan para pegawai Badan Pengawasan Keuangan dan Pembangunan (BPKP).

    Dalam sambutannya, Prof. Doddy Setiawan, S.E., M.Si., Ph.D., Ak., Ketua Program Studi S1 Akuntansi menyampaikan pentingnya kegiatan ini sebagai sarana untuk memperluas wawasan penelitian mahasiswa, khususnya dalam bidang akuntansi sektor publik.

    “Kami ingin teman-teman memahami bahwa pendekatan kualitatif dan kuantitatif sama pentingnya. Keduanya memberi cara pandang yang berbeda namun saling melengkapi. Harapannya, kegiatan ini dapat membantu mahasiswa menyelesaikan studi tepat waktu, bahkan menghasilkan publikasi bereputasi seperti di Sinta 2 atau Scopus,” ujar Prof. Doddy.

    Lebih lanjut, Prof. Doddy menekankan pentingnya menyiapkan penelitian sejak dini agar penulisan skripsi tidak dilakukan secara terburu-buru.

    “Kami berharap kegiatan ini menjadi tonggak bagi mahasiswa untuk memulai riset dengan baik dan menghasilkan karya ilmiah yang berkualitas,” imbuhnya.

    Di akhir sambutannya, Prof. Doddy menyampaikan apresiasi kepada seluruh pihak yang telah berkontribusi dalam penyelenggaraan kegiatan ini dan berharap kegiatan serupa dapat terus berlanjut sebagai bagian dari upaya membangun budaya riset di lingkungan akademik FEB UNS.

    Sementara itu, Dr. Sutaryo, S.E., M.Si., Ph.D., Ak., CA., CRA., CRP., ACPA, Wakil Dekan Bidang Nonakademik yang juga bertindak sebagai moderator menjelaskan bahwa kegiatan ini merupakan lanjutan dari kerja sama antara UNS dan BPKP.

    “UNS dipercaya untuk mengelola 90 pegawai BPKP dalam program ini. Mereka masih muda, penuh potensi, dan diharapkan kelak menjadi calon-calon pemimpin di lingkungan BPKP. Oleh karena itu, penguatan literasi riset menjadi fokus utama agar mereka mampu menghasilkan penelitian yang relevan dan bermanfaat,” terangnya.

    Menurutnya, riset tidak sekadar mengumpulkan data, tetapi merupakan proses berpikir kritis dan kreatif untuk menemukan hal-hal baru yang belum banyak diperhatikan orang lain.

    “Riset adalah tentang melihat apa yang orang lain lihat, namun berpikir tentang apa yang orang lain tidak pikirkan,” pungkasnya.

    Kegiatan ini menghadirkan dua narasumber utama. Dr. Rusdi Akbar, M.Sc., Ph.D., Ak., CA. dari Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada (UGM) memaparkan materi bertajuk “Mixed Research Approach”. Dalam paparannya, Ia menekankan pentingnya sinergi antara metode kualitatif dan kuantitatif untuk memahami realitas sosial secara komprehensif.

    “Riset yang baik tidak hanya menguji teori, tetapi juga memahami makna di balik angka. Pendekatan campuran memberi pandangan yang lebih utuh terhadap fenomena akuntansi publik,” jelasnya.

    Sesi berikutnya disampaikan oleh Taufiq Arifin, S.E., M.Sc., Ph.D, Ak dengan materi “Generating Research Ideas”.

    Dalam paparannya, Ia mengajak mahasiswa memahami bagaimana menghasilkan ide riset yang berdampak tinggi (high-impact research) melalui identifikasi research gap, pengamatan isu kontemporer, serta pemanfaatan data yang semakin beragam, termasuk data teks seperti laporan publik, pidato, maupun media sosial.

    Ia juga menekankan bahwa riset besar tidak hanya berorientasi pada pencapaian akademik, tetapi juga pada kontribusi nyata bagi ilmu pengetahuan dan masyarakat.

    Melalui kuliah umum ini, para peserta diperkenalkan pada pendekatan riset modern, mulai dari analisis teks dalam laporan keuangan publik, eksplorasi data kualitatif melalui wawancara dan focus group discussion, hingga integrasi hasil penelitian untuk menjawab tantangan tata kelola sektor publik.

    Kegiatan ini diharapkan menjadi bagian penting dalam penguatan kompetensi riset mahasiswa serta mendukung upaya menciptakan tata kelola publik yang lebih transparan, akuntabel, dan berintegritas.

    Kegiatan ini turut mendukung Tujuan Pembangunan Berkelanjutan (SDGs), khususnya Tujuan 4 (Pendidikan Berkualitas) dan Tujuan 16 (Institusi yang Kuat dan Inklusif), melalui peningkatan kapasitas riset dan literasi akademik di bidang akuntansi publik yang berorientasi pada tata kelola yang transparan dan berkeadilan.

  • P4M FEB Facilitates Researchers through Mentoring on Qualitative Research Publication

    P4M FEB Facilitates Researchers through Mentoring on Qualitative Research Publication

    The Center for Research and Community Engagement Development (P4M), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organizes a Webinar and Mentoring Session titled “Qualitative Research in Practice: From Field Insights to Academic Writing” on Friday, 17 October 2025. The event takes place virtually via Zoom Meeting and is attended by lecturers and researchers from various disciplines.

    Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D., Vice Dean for Academic and Research Affairs of FEB UNS, explains that the faculty continues to develop the research clinic model, which is now delivered in an online format. The model integrates direct review and feedback sessions from experts to enhance academic writing skills across different research areas.

    Prof. Tri emphasizes that the research clinic serves as a learning platform that bridges early-stage researchers with experienced mentors to improve the quality and impact of academic publications. “Through this mentoring mechanism, researchers can receive structured feedback, refine their manuscripts, and build confidence in publishing in reputable journals,” she states.

    Chair of P4M, Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., expresses her appreciation to all participants and speakers. She highlights the importance of collaboration and continuous learning to strengthen the research culture within FEB UNS.

    The main session features Dian Ekowati, S.E., M.Si., M.AppCom(OrgCh)., Ph.D., Head of the Human Capital and Organization Studies Research Group. In her presentation, Dian explains the fundamental differences between qualitative and quantitative research while addressing common misconceptions surrounding qualitative approaches. “Qualitative research is not a weak or subjective approach. On the contrary, it enables us to understand human and organizational dynamics in a more profound and contextual way,” she explains.

    Dian further elaborates on the stages of qualitative research, from formulating research questions and collecting data to conducting analysis using techniques such as coding and thematic analysis. She underlines the importance of accuracy, transparency, and ethical considerations throughout the research process.

    She also shares her experience in guiding students and researchers to formulate focused and exploratory research questions, noting that well-crafted questions are essential in producing meaningful and contributive research.

    In the closing session, the committee announces a follow-up mentoring program, where participants will have the opportunity to review and refine their research manuscripts with assigned mentors. Three papers are scheduled for review in this session, covering topics such as women’s leadership in higher education, digital behavior among millennials, and virtual leadership in global teams.

    FEB UNS continues to strengthen qualitative research capacity among academics and promote the improvement of scientific publications that contribute to knowledge advancement and societal development.

    Through this activity, FEB UNS supports the achievement of Sustainable Development Goals (SDGs), particularly Goal 4: Quality Education and Goal 9: Industry, Innovation, and Infrastructure, by reinforcing research capacity and a productive academic culture.

  • P4M FEB Fasilitasi Peneliti dengan Pendampingan Publikasi Penelitian Kualitatif

    P4M FEB Fasilitasi Peneliti dengan Pendampingan Publikasi Penelitian Kualitatif

    Pusat Pengembangan Penelitian dan Pengabdian pada Masyarakat (P4M) Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menyelenggarakan Webinar dan Pendampingan bertajuk “Qualitative Research in Practice: From Field Insights to Academic Writing”,  Jumat, 17 Oktober 2025.

    Kegiatan ini dilaksanakan secara daring melalui Zoom Meeting dan diikuti oleh dosen serta peneliti dari berbagai rumpun keilmuan.

    Prof. Tri Mulyaningsih, S.E., M.Si., Ph.D, Wakil Dekan Akademik dan Penelitian FEB UNS, memaparkan pengembangan model klinik penelitian yang kini dikemas secara daring. Model ini melibatkan sesi review dan feedback langsung dari para ahli untuk meningkatkan keterampilan penulisan akademik di berbagai bidang penelitian.

    Ketua Pusat P4M, Dila Maghrifani, S.E., B.Sc., M.Sc., Ph.D., turut memberikan sambutan dan apresiasi kepada seluruh peserta serta narasumber. Ia menekankan pentingnya kolaborasi dan pembelajaran berkelanjutan untuk memperkuat budaya riset di lingkungan FEB UNS.

    Sesi utama diisi oleh Dian Ekowati, S.E., M.Si., M.AppCom(OrgCh)., Ph.D., Kepala Kelompok Penelitian Human Capital and Organization Studies.

    Dalam pemaparannya, Dian menjelaskan perbedaan mendasar antara penelitian kualitatif dan kuantitatif, sekaligus meluruskan berbagai kesalahpahaman yang sering muncul tentang pendekatan kualitatif.

    “Penelitian kualitatif bukanlah pendekatan yang lemah atau subjektif. Justru melalui metode ini, kita dapat memahami dinamika manusia dan organisasi secara lebih mendalam,” ungkapnya.

    Dian juga membahas tahapan penelitian kualitatif mulai dari penyusunan pertanyaan riset, pengumpulan data, hingga analisis menggunakan teknik seperti coding dan analisis tematik. Ia menekankan pentingnya ketelitian, transparansi, serta pertimbangan etika dalam proses penelitian.

    Selain itu, Dian membagikan pengalaman membimbing mahasiswa dan peneliti dalam merumuskan pertanyaan riset yang fokus dan eksploratif. Menurutnya, pertanyaan yang tepat menjadi kunci dalam menghasilkan penelitian yang bermakna dan kontributif terhadap ilmu pengetahuan.

    Di sesi terakhir, panitia mengumumkan rencana sesi mentoring lanjutan bagi peserta. Dalam sesi tersebut, peserta akan mendapat kesempatan untuk meninjau dan memperbaiki naskah penelitian mereka bersama mentor. Tiga makalah telah dijadwalkan untuk ditinjau dalam sesi ini, mencakup tema-tema seperti kepemimpinan perempuan di pendidikan tinggi, perilaku digital generasi milenial, dan kepemimpinan virtual dalam tim global.

     FEB UNS berharap dapat memperkuat kapasitas riset kualitatif di kalangan akademisi serta mendorong peningkatan kualitas publikasi ilmiah yang berdampak bagi pengembangan ilmu dan masyarakat.

    Melalui kegiatan ini, FEB UNS turut mendukung pencapaian Sustainable Development Goals (SDGs), khususnya SDG 4: Pendidikan Berkualitas dan SDG 9: Inovasi dan Infrastruktur, dengan memperkuat kapasitas penelitian dan budaya akademik yang berdampak.

  • BKKBN Deputy Encourages UNS Students to Embrace Demographic Dividend Toward Golden Indonesia 2045

    BKKBN Deputy Encourages UNS Students to Embrace Demographic Dividend Toward Golden Indonesia 2045

    The Deputy for Population Control of the Ministry of Population and Family Development/National Population and Family Planning Agency (BKKBN), Dr. Bonivasius Prasetya Ichtiarto, delivers a public lecture entitled “Capitalizing on the Demographic Dividend to Achieve Golden Indonesia 2045” at the Auditorium of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), on Tuesday, October 14, 2025.

    The event is attended by BKKBN officials, the Vice Rector for Planning, Cooperation, Internationalization, and Information, Prof. Irwan Trinugroho, S.E., M.Sc., Ph.D., along with students from various study programs.

    The lecture serves as part of BKKBN’s initiative to educate young generations on strategies for population management and the potential of the demographic dividend in advancing national development.

    In his opening remarks, Prof. Irwan expresses his appreciation for the collaboration between UNS and BKKBN, which was established through the Consortium of Universities Concerned with Population Issues (PTPK) since 2023. He encourages students to take advantage of this collaboration to broaden their understanding and awareness of strategic population issues that directly shape the nation’s future.

    In his presentation, Dr. Bonivasius explains that the demographic dividend represents a golden opportunity that occurs when the proportion of the working-age population significantly exceeds that of the non-productive population. “This condition can become a driving force for economic growth, provided it is accompanied by the right investments in education, health, and workforce training,” he states.

    He further outlines the national vision of Golden Indonesia 2045, which emphasizes the development of excellent human resources—cultured, knowledgeable, and technologically adept—alongside sustainable and inclusive economic growth. Countries such as China, Singapore, Taiwan, and South Korea are cited as successful examples of nations that have effectively leveraged demographic opportunities to achieve rapid economic advancement.

    Dr. Bonivasius also highlights the critical role of students and youth in supporting BKKBN’s strategic programs, including the Foster Parents Movement to Prevent Stunting (GENTING)—family assistance and stunting prevention through education and monitoring; Taman Asuh Sayang Anak (TAMASYA)—parenting education and community-based daycare management; Indonesian Exemplary Fathers Movement (GATI)—premarital education and quality family development; and SIDAYA (Empowered Elderly)—elderly assistance and care training through an aged-care approach.

    Additionally, he encourages students to continue enhancing their digital literacy, entrepreneurial mindset, social and political participation, and readiness for the green economy and Industry 4.0. “The young generation is not merely an observer but the key driver toward Golden Indonesia 2045,” emphasizes Dr. Bonivasius.

    This public lecture also reinforces the university’s commitment to supporting the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education), Goal 8 (Decent Work and Economic Growth), and Goal 10 (Reduced Inequalities).

  • Management Study Program Organizes Guest Lecture: Examining AI Ethics and Regulation in the Banking Sector

    Management Study Program Organizes Guest Lecture: Examining AI Ethics and Regulation in the Banking Sector

    The Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organizes a guest lecture titled “Navigating the Ethics of AI in the Banking Industry” as part of the Business Ethics course on Sunday, October 19, 2025. The virtual session, which conducted via Zoom Meeting, featured Yuni Dwi Wijayanti, S.E., Ak., M.B.A., M.Com., CHRP., PCC., Policy Account Consultant at Hays Consulting Service, New Zealand.

    In her presentation, Yuni Dwi Wijayanti explained how Artificial Intelligence (AI) has brought major transformations to the banking industry, ranging from customer service to risk management systems and anti–money laundering (AML) initiatives. The application of AI has become a key element in improving efficiency, speed, and accuracy in the financial sector.

    She illustrated several applications, including the use of BNI’s chatbot DINI for 24-hour customer service, the application of machine learning in credit scoring to accelerate credit decision-making, and AI-based fraud detection systems that enhanced financial security in banks such as BNI and Suncorp.

    However, beyond these advantages, Yuni emphasized that AI also carries moral and social responsibilities. “AI is not merely a technological tool but a reflection of the values and decisions of the humans who operate it,” she stated.

    She highlighted several ethical challenges that need to be addressed, including bias and discrimination in data, lack of transparency in automated decisions, the importance of protecting personal data in accordance with Indonesia’s Personal Data Protection Act (UU PDP) 2022 and New Zealand’s Privacy Act 2020, as well as issues of accountability for system errors.

    Yuni highlighted the importance of the principle of explainability—the ability of financial institutions to justify AI-based decisions to their customers. At the global level, AI ethics practices are guided by the OECD AI Principles and the EU AI Act (2024), while Indonesia’s National AI Strategy 2020–2045 provides a national framework emphasizing innovation grounded in ethics and humanity.

    Concluding the session, Yuni reminded students to view AI not merely as a tool for efficiency but as a space for ethical decision-making. “AI can replace many human functions, but it will never replace morality, empathy, and responsibility,” she remarked.

    This lecture is part of the DIKTISAINTEK BERDAMPAK initiative, reaffirming the Management Study Program’s commitment to providing globally relevant and competitive education. It also supported the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) and Goal 9 (Industry, Innovation, and Infrastructure), by strengthening digital ethics literacy in the era of artificial intelligence.

  • The Vice Mayor of Surakarta Delivers a Lecture at FEB UNS: Building Authentic Leadership in the Digital Era

    The Vice Mayor of Surakarta Delivers a Lecture at FEB UNS: Building Authentic Leadership in the Digital Era

    The Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organizes an online Practitioner Lecture titled “Leadership in the Digital Era: Building an Authentic Presence on Social Media” on Thursday, October 16, 2025. The session invited Astrid Widayani, S.S., S.E., M.B.A., Ph.D. (Cand.), Vice Mayor of Surakarta, as the keynote speaker, and is moderated by Dr. Wulan Permatasari, S.E., M.M., SHRM.CP.

    In her opening remarks, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., Head of the Management Study Program, explains that the practitioner lecture serves as a regular academic agenda designed to bridge theoretical knowledge with professional practice. “Students are expected to gain direct insights from practitioners to understand how theories are applied in real-world contexts, particularly in the field of leadership,” she states.

    Astrid Widayani begins her presentation by discussing the concept of a public official’s persona on social media—how a leader’s image and identity are constructed in the digital space to reach the public, communicate policies, and convey personal and emotional dimensions.

    She explains that the government’s image consists of two dimensions: bureaucratic image and political image, both of which are shaped by public perception of government officials and leaders. Astrid further highlights the concept of “authentic presence” as the foundation of leadership in the digital era. “An authentic presence on social media is not merely about being visible but about maintaining consistency between personal values and conveyed messages, ensuring transparency, and fostering two-way interaction,” she emphasizes.

    She adds that authenticity is measured by credibility, trust, and emotional connection between leaders and the public. As a practical strategy, Astrid outlines four steps to build authentic presence: identifying one’s core values, maintaining consistency through relevant content, actively listening to the audience, and engaging authentically without gimmicks. She concludes by emphasizing that “authenticity fosters public trust,” which serves as the cornerstone of sustainable leadership.

    The lecture, attended by students—mainly from the Management Study Program—runs interactively through a question-and-answer session. Through this activity, students not only learn about leadership theories but also gain understanding of how to develop a credible personal and leadership image in digital spaces.

    This practitioner lecture also supports the achievement of Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) and SDG 16 (Peace, Justice, and Strong Institutions), by fostering a generation of young leaders who are ethical, adaptive, and communicative in the digital era.

  • Leadership Forum at FEB UNS Discusses Reorganization and Strengthening of Student Activity Unit Governance

    Leadership Forum at FEB UNS Discusses Reorganization and Strengthening of Student Activity Unit Governance

    Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), organized a Leadership Forum for Student Organizations (Ormawa) and Student Activity Units (UKM) on Friday, October 17, 2025, at the Soeharno TS Building Meeting Room 1, FEB UNS. The session was attended by the Chair, Deputy Chair, Secretaries, and Treasurers from all UKMs and Ormawas within FEB, along with representatives from the Student and Alumni Affairs Division. This forum marked the third meeting held as part of the preparation for the 2026 reorganization of student organizations and activity units.

    Vice Dean for Student and Alumni Affairs, Tastaftiyan Risfandy, S.E., M.Sc., Ph.D., expressed appreciation for the successful implementation of various student activities throughout the year, including Management Carnival organized by HMJM (Management Study Program Student Association), ALCOFE by HMJEP (Development Economics Study Program Student Association), and ACTIVE by HMJA (Accounting Study Program Student Association), among others. “These (student annual) event have reached their peak, and I truly understand how much effort it took to make them happen. My highest appreciation goes to all of you,” said Tastaftiyan.

    He further explained that this year’s reorganization would be conducted earlier than before. Whereas last year the inauguration of new leaders took place in March, for 2026 it is scheduled for early January. This adjustment aims to provide new leaders with more time to adapt and implement their work programs before the start of the academic semester.

    The Division of Student Affairs is targeting the Ormawa Plenary Meeting to be held no later than November 28, 2025, covering the stages of leadership selection, election of executive boards, and recruitment of new members, which will be conducted simultaneously across all UKMs. “Hopefully, the official decrees can be signed by the Dean by the end of December, and the inauguration will be held together during the first week of the second term of the 2025-2026 academic session,” he added.

    The forum also discussed several strategic matters, including the mechanism for student surveys, reservation policy for room and/or facilities, and plans for UKM office renovation. Representatives from UKMs proposed that all Standard Operating Procedures (SOP) related to Ormawa operation and activities be made publicly accessible, and that any changes in regulations or Organizational Structure and Work Procedures (SOTK) are disseminated through joint forums to avoid miscommunication and ensure seamless coordination of student activities.

    Amelia Zailani Pertiwi, S.IP., Head of the Non-Academic Subdivision, explained that the renovation of UKM offices is currently in progress and that a new procedure for room reservation will be established to ensure greater transparency and fairness.

    Through this forum, FEB UNS reaffirmed its commitment to strengthening participatory and accountable student governance. Initiatives such as synchronized reorganization schedules, transparent SOPs, and the optimization of student facilities are expected to foster an inclusive, productive, and sustainable student organizational environment. This effort aligns with the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) and SDG 16 (Peace, Justice, and Strong Institutions), by promoting institutional resilience and participatory student engagement within the university community.

  • Deputi BKKBN Dorong Mahasiswa UNS Siap Hadapi Bonus Demografi Menuju Indonesia Emas 2045

    Deputi BKKBN Dorong Mahasiswa UNS Siap Hadapi Bonus Demografi Menuju Indonesia Emas 2045

    Deputi Bidang Pengendalian Penduduk Kementerian Kependudukan dan Pembangunan Keluarga/Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN), Dr. Bonivasius Prasetya Ichtiarto, memberikan kuliah umum bertema “Kapitalisasi Bonus Demografi untuk Menggapai Indonesia Emas 2045” di Aula Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS), Selasa 14 Oktober 2025.

    Kegiatan ini dihadiri jajaran pejabat BKKBN serta Wakil Rektor Bidang Perencanaan, Kerjasama, Internasionalisasi, dan Informasi UNS, Prof. Irwan Trinugroho, S.E., M.Sc., Ph.D., bersama mahasiswa dari berbagai program studi.

    Kuliah umum ini menjadi bagian dari upaya BKKBN dalam mengedukasi generasi muda mengenai strategi pengelolaan kependudukan dan peluang bonus demografi bagi pembangunan nasional.

    Dalam sambutannya, Prof. Irwan menyampaikan apresiasi atas kerja sama antara UNS dan BKKBN yang telah terjalin melalui Konsorsium Perguruan Tinggi Peduli Kependudukan (PTPK) sejak 2023. Ia mendorong mahasiswa untuk memanfaatkan kesempatan tersebut guna memperluas wawasan dan kesadaran akan isu strategis kependudukan yang berdampak langsung pada masa depan bangsa.

    Dr. Bonivasius dalam pemaparannya menjelaskan bahwa bonus demografi merupakan peluang emas yang terjadi ketika jumlah penduduk usia produktif jauh lebih besar daripada penduduk usia non-produktif.

    “Kondisi ini bisa menjadi motor penggerak pertumbuhan ekonomi, asalkan diiringi dengan investasi yang tepat pada pendidikan, kesehatan, dan pelatihan kerja,” ujarnya.

    Ia juga memaparkan visi besar Indonesia Emas 2045, yang mencakup penguatan sumber daya manusia unggul, berbudaya, menguasai ilmu pengetahuan dan teknologi, serta pembangunan ekonomi yang berkelanjutan dan inklusif. Beberapa negara seperti Tiongkok, Singapura, Taiwan, dan Korea Selatan disebut sebagai contoh sukses dalam mengoptimalkan momentum bonus demografi untuk mencapai pertumbuhan ekonomi tinggi.

    Lebih lanjut, Dr. Bonivasius menekankan peran penting mahasiswa dan generasi muda dalam mendukung program-program strategis BKKBN, di antaranya: Gerakan Orang Tua Asuh Cegah Stunting (GENTING), pendampingan keluarga berisiko stunting melalui edukasi dan pemantauan; Taman Asuh Sayang Anak (TAMASYA), edukasi parenting dan pengelolaan daycare komunitas; Gerakan Ayah Teladan Indonesia (GATI), edukasi pranikah dan pengasuhan keluarga berkualitas; SIDAYA (Lansia Berdaya), pendampingan dan pelatihan perawatan lansia melalui pendekatan aged care.

    Selain itu, mahasiswa juga didorong untuk terus meningkatkan kompetensi digital, jiwa kewirausahaan, partisipasi sosial-politik, serta kesiapan menghadapi ekonomi hijau dan industri 4.0. “Generasi muda bukan sekadar penonton, melainkan penggerak utama menuju Indonesia Emas 2045,” tegas Dr. Bonivasius.

    Kuliah umum ini juga memperkuat komitmen perguruan tinggi dalam mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya poin 4 (Pendidikan Berkualitas), poin 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), serta poin 10 (Pengurangan Kesenjangan).